Honda Amaze has been loved by the customers since its launch and within only 13 months since the launch of the Amaze, the company has sold 1 lakh units of the car in the Indian market. Celebrating the 1 lakh sales mark in the country, Honda has launched a special Ace Edition of the Amaze in the country. Based on the top-spec VX variant, the Ace Edition Amaze is available with both petrol and diesel engine options. The pricing for the Amaze Ace Edition petrol variants ranges between Rs 7.89 lakh (ex-showroom Delhi) to Rs 8.72 lakh (ex-showroom Delhi), while the price for the diesel version starts at Rs 8.99 lakh (ex-showroom Delhi) to Rs 9.72 lakh (ex-showroom Delhi).
Commenting on the launch, Rajesh Goel, Senior Vice President & Director, Marketing & Sales, Honda Cars India Ltd said, "All New 2nd Generation Honda Amaze has been a game changer for HCIL achieving exceptional success with over 1 lakh sales in record 13 months translating into 20 percent higher sales as compared to 1st Gen Amaze that was launched in 2013. The bold styling of Amaze has appealed to a lot of SUV intenders and First-time buyers. We would like to thank our customers for the confidence & continuous support that has enabled the brand to grow so strongly. To commemorate this success, we are introducing the special "Ace Edition" of Honda Amaze with an enhanced sporty and premium look."
Under the hood, the Honda Amaze Ace Edition comes loaded with a 1.2-liter petrol engine and a 1.5-liter diesel engine. The petrol engine is capable of producing 88 bhp of maximum power and 110 Nm of peak torque mated to a 5-speed manual gearbox, while the diesel engine churns out 98 bhp of maximum power and 200 Nm of maximum torque with the 5-speed manual transmission option. Both the engines can also be availed with a CVT automatic transmission option.
Being a special edition Amaze, the Ace Edition comes with a special edition cosmetic package as well. Looking sportier than the regular model, the Amaze Ace Edition gets three exterior paint options - silver, red and white. In terms of features, the Ace Edition gets black door visors, black lip spoiler as well as black alloy wheels to make it look sportier. Additionally, it also gets front room lamp, door edge protectors and ‘Ace Edition’ badging. Other than these, the special edition Amaze gets all the standard features from the regular model such as dual front airbags, ABS with EBD, rear parking sensors, Isofix child seat anchors, high speed alert system and seat belt reminder for driver and co-passenger along with paddle shifters with CVT transmission (petrol only), a 7-inch infotainment system with Apple CarPlay and Android Auto support, cruise control, rear parking camera support and passive keyless entry with push-button engine start-stop.
Recently, there has been a strong demand for the automatic variants of the Amaze with both the petrol and diesel engine choices. According to Honda, 20 percent of Amaze customers have opted for the automatic variant and the number is increasing while the Amaze subcompact sedan has been a strong seller for the company and has contributed to 52 percent of total HCIL sales in ongoing FY19-20.
However, this is not the first time that Honda has launched a special edition Amaze. The automaker had launched the Amaze Exclusive Edition based on the sedan's top-spec manual petrol and diesel models earlier in the country. The Honda Amaze continues its rivalry with the Maruti Dzire, Hyundai Xcent, Tata Tigor facelift, the Volkswagen Ameo and the updated Ford Aspire in the segment. Stay tuned to V3cars.com for further updates on Honda Amaze.