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    Jeep Compass enables FCA India get a good foothold in the SUV market

    by V3Cars Team on Monday, Oct 30 2017

    FCA was having a tough time in India as the Fiat branded models get lackluster sales in the country. FCA India then decided to launch the iconic Jeep SUV brand to cash on its international fame and huge fan following in the country. However, the exorbitantly priced imported Jeep SUVs found only few deep pocketed buyers, while other Jeep fans got disheartened. All these were changed when the Jeep Compass launched in India on 31st July, 2017. The India made Jeep Compass with its great competitive price range and all patent Jeep qualities has helped FCA India get a foothold in the highly popular SUV market of the country. 

    FCA was having a tough time in India as the Fiat branded models get lackluster sales in the country. FCA India then decided to launch the iconic Jeep SUV brand to cash on its international fame and huge fan following in the country. However, the exorbitantly priced imported Jeep SUVs found only few deep pocketed buyers, while other Jeep fans got disheartened. All these were changed when the Jeep Compass launched in India on 31st July, 2017. The India made Jeep Compass with its great competitive price range and all patent Jeep qualities has helped FCA India get a foothold in the highly popular SUV market of the country. 

     

    The new Jeep Compass has sold 5,106 units in the period of August – September, 2017, while it has received more than 10,000 bookings. This has ensured that the Italian auto major gets a 1.16 percent market share in the in India’s vast UV segment in the first half of the financial year 2017-18 (April to September, 2017). The new SUV is available for sale in India in both petrol and diesel versions. It has an aggressive starting price of Rs. 14.95 lakhs for the base petrol trim, which goes up to Rs. 20.65 lakhs for the range topping diesel 4x4 model (all prices ex-showroom, New Delhi).

     

    The Compass SUV is currently the entry-level model in the Jeep India lineup, and also the first and only made in India product. The Compass has certainly cheered up the Jeep brand aficionados in India and vastly increased the customer base for the Jeep brand.  This sole Made-in-India Jeep SUV has won over the Indians, as against its imported expensive siblings which had disheartened them earlier. It is expected that the Jeep Compass is going to carry on doing very well in the Indian market and probably will gain more popularity with time.

     

    The Jeep Compass is a truly worthy SUV model and one of the safest vehicles available in the current Indian market. The Compass comes with all the patent qualities which made the Jeep brand revered all over the world. The Compass is very tough and a true blue-blooded SUV with great off-roading capabilities. It is also a truly global SUV with superb built quality. In fact, India is the global production hub of the Compass for all the right-hand drive markets in the world.

     

    The Jeep Compass comes with attractive styling that gets inspired by the luxurious Grand Cherokee. It also comes packed with good features and is loaded with great safety equipments for uncompromised safety. The Jeep Compass goes against various models across the SUV segments in India due to its price range, which includes Mahindra XUV500, Hyundai Tucson and the Honda CR-V and many more. 

    The Compass is manufactured in Fiat Chrysler Automobiles (FCA) India’s state-of-the-art Ranjangoan car plant. This plant is also going to manufacture the upcoming Jeep Renegade, which is supposed to launch in India sometime in 2018 or early 2019. 


    ABOUT THE AUTHOR

    V3Cars Team is the India’s most reliable source of all new launched & upcoming car news, updates & reviews.

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