The Indian auto industry is growing at a fast pace and the competition is heating up simultaneously. Keeping in line with the global car markets, the Indian car market is also experiencing the SUV fever lately. When SUVs are concerned, India always had affinity towards the full-fledged 7-seater traditional SUV models and the large premium SUV segment of the country has been dominated by the Toyota Fortuner and its arch rival the Ford Endeavour. Although newer contenders like the Isuzu MU-X is there too, when it comes to the premium massive sports utility vehicles, nothing beats Toyota and Ford in India.
Indian SUV master Mahindra & Mahindra is now bent on breaking this dominance of its Japanese and American rivals in the premium SUV segment. Thus, Mahindra has launched the all-new Alturas G4.
For the uninitiated, Mahindra had launched the more affordable first-gen Ssangyong Rexton from the stable of its South Korean subsidiary in the Indian premium SUV segment, without much of success. It is thought that the unknown Ssangyong brand name in India is to be blamed for the Rexton’s failure in the country. Thus, the all improved new-gen Rexton G4 has been rebranded as the Mahindra Alturas G4 specifically for the Indian market.
We are comparing the specifications of the newly launched Mahindra Alturas G4 against its highly accomplished rivals – the segment leader Toyota Fortuner and the Ford Endeavour. Take a look: