Mahindra To Put 4 Thar NFTs On Auction

Published on 29 March 2022 at 03:50 pm By Mohammad Osaaf

Mahindra have entered the NFT (non-fungible token) space with the launch of 4 Thar-based NFTs in collaboration with Tech Mahindra. With this, Mahindra have become the first Indian car manufacturer to enter this realm. The auction began today, i.e. March 29, 2022, on Tech Mahindra’s NFT platform called Mahindra Gallery.

The 4 images below are the NFTs that Mahindra will put on auction. On winning, you will get their exclusive ownership rights along with a certificate of ownership. These images signify the ‘Explore the Impossible’ nature of the Thar. The four NFTs are called Standing Tall, Born of the Earth, Taking Flight, and Exploring the Impossible.

Mahindra Thar

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According to the company, all proceeds from the auction will go towards Project Nanhi Kali to support the education of underprivileged girls in India.

Mahindra Thar

Mahindra will invite the winners of the auction to the Mahindra Adventure Off-road Driver Training Academy (Igatpuri, Maharashtra) or the new state-of-the-art Mahindra SUV Proving Track (MSPT, Chennai) to experience off-roading in those tracks.

Mahindra Thar