March 2024 Tata Car Sales Analysis - YoY, MoM Change, 6-Month Trend | V3Cars

In this March 2024 Tata car sales analysis article, we’ll look at the car sales of Tata Motors for the last month. We’ll also compare the YoY and MoM change to find out which Tata cars’ sales improved and which ones declined. Lastly, the table with monthly sales for the last 6 months will give you an idea about the 6-month sales trend of all Tata cars.

March 2024 Tata Car Sales Analysis

March 2024 - Tata Car Sales Figures - YoY Change

  • Punch: Punch emerges as the top-selling Tata model in March 2024, with a substantial YOY increase of 61.07%. This significant growth indicates strong market acceptance and demand for this SUV model compared to the previous year.
  • Nexon: Although Nexon maintains a prominent position in Tata's lineup, it experiences a slight YOY decrease of 4.81% in sales. Despite this decline, Nexon remains a popular choice in the SUV segment, reflecting its established presence in the market.
  • Tiago: Tiago witnessed a notable YOY decrease of 13.37% in sales, indicating a decline in demand for this hatchback model compared to the previous year. This decrease suggests potential challenges or shifts in consumer preferences within the hatchback segment.
  • Altroz: Altroz shows significant YOY growth, with an impressive increase of 54.97% in sales. This remarkable growth indicates strong market acceptance and increased demand for this hatchback model compared to the previous year.
  • Safari: Safari records a moderate YOY increase of 9.15% in sales, indicating steady demand for this SUV model compared to the previous year. Despite facing competition in the SUV segment, Safari maintains its appeal among consumers.
  • Harrier: Harrier experiences a notable YOY decrease of 19.8% in sales, suggesting challenges or decreased demand for this SUV model compared to the previous year. This decrease may indicate intensified competition or changing market dynamics within the SUV segment.
  • Tigor: Tigor emerges as one of the top losers, with a significant YOY decrease of 25.43% in sales. This substantial decline indicates challenges or decreased demand for this sedan model compared to the previous year, highlighting potential shifts in consumer preferences or market conditions.
  • Top Gainers:
    • Punch: With a remarkable YOY increase of 61.07% in sales, Punch stands out as the top gainer, demonstrating strong market acceptance and significant growth compared to the previous year.
    • Altroz: Altroz emerges as another top gainer, experiencing an impressive YOY increase of 54.97% in sales. This substantial growth indicates heightened demand and positive market reception for this hatchback model compared to the previous year.
  • Top Losers:
    • Tigor: Tigor stands out as one of the top losers, witnessing a significant YOY decrease of 25.43% in sales. This substantial decline indicates challenges or decreased demand for this sedan model compared to the previous year, highlighting potential shifts in consumer preferences or market conditions.
    • Harrier: Harrier experiences a notable YOY decrease of 19.8% in sales, suggesting challenges or decreased demand for this SUV model compared to the previous year. This decrease may indicate intensified competition or changing market dynamics within the SUV segment.

TATA CAR SALES - MARCH 2024
YOY CHANGE

Rank

Model

Segment

Body-Type

Mar 2024

Mar 2023

Change

%Change

Trend

1

Punch

B1

SUV

17,547

10,894

6,653

61.07%

2

Nexon

B2

SUV

14,058

14,769

-711

-4.81%

3

Tiago

B1

Hatch

6,381

7,366

-985

-13.37%

4

Altroz

B2

Hatch

5,985

3,862

2,123

54.97%

5

Safari

D1

SUV

2,063

1,890

173

9.15%

6

Harrier

C2

SUV

2,054

2,561

-507

-19.8%

7

Tigor

B2

Sedan

2,017

2,705

-688

-25.43%

March 2024 - Tata Car Sales Figures - MoM Change

  • Model Performance:
    • Tata Punch remains the top-selling model in March 2024, despite experiencing a MOM decrease in sales.
    • Nexon, Tiago, Altroz, Safari, Harrier, and Tigor also contribute to Tata's sales lineup, each catering to different segments such as SUVs, hatchbacks, and sedans.
  • MOM Changes:
    • Punch, Nexon, Tiago, Safari, and Harrier experienced MOM decreases in sales, indicating potential challenges or shifts in consumer demand within their respective segments.
    • Altroz and Tigor emerged as top gainers with significant MOM increases in sales, reflecting strong market acceptance and increased demand for these models compared to the previous month.
  • Trend Analysis:
    • The MOM decreases in Punch, Nexon, Tiago, Safari, and Harrier suggest fluctuations in demand or market dynamics within the SUV and hatchback segments.
    • Altroz and Tigor's MOM increases indicate positive momentum and potential growth opportunities for Tata in the hatchback and sedan segments.
  • Top Gainers:
    • Altroz: Shows a substantial MOM increase of 31.02% in sales, indicating strong market acceptance and heightened demand for this hatchback model.
    • Tigor: Emerges as a top gainer with a significant MOM increase of 17.82% in sales, reflecting positive market reception and increased demand for this sedan model.
  • Top Losers:
    • Harrier: Experiences a notable MOM decrease of 19.83% in sales, suggesting challenges or decreased demand for this SUV model compared to the previous month.
    • Safari: Witnessed a significant MOM decrease of 22.09% in sales, indicating a notable decline in demand for this SUV model compared to the previous month.

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TATA CAR SALES - MARCH 2024

MOM CHANGE

Rank

Model

Segment

Body-Type

Mar 2024

Feb 2024

Change

%Change

Trend

1

Punch

B1

SUV

17,547

18,438

-891

-4.83%

2

Nexon

B2

SUV

14,058

14,395

-337

-2.34%

3

Tiago

B1

Hatch

6,381

6,947

-566

-8.15%

4

Altroz

B2

Hatch

5,985

4,568

1,417

31.02%

5

Safari

D1

SUV

2,063

2,648

-585

-22.09%

6

Harrier

C2

SUV

2,054

2,562

-508

-19.83%

7

Tigor

B2

Sedan

2,017

1,712

305

17.82%

Tata Motors — 6-Month Sales Trend (Oct 2023 - Mar 2024)

TATA CAR LAST 6 MONTHS (OCT 2023 - MAR 2024)
SALES TREND

Model

Segment

Body-Type

Oct 2023

Nov 2023

Dec 2023

Jan 2024

Feb 2024

Mar 2024

6 Month Avg

Nexon

B2

SUV

16,887

14,916

15,284

17,182

14,395

14,058

15,665

Punch

B1

SUV

15,317

14,383

13,787

17,978

18,438

17,547

15,490

Tiago

B1

Hatch

5,356

5,508

4,852

6,482

6,947

6,381

5,989

Altroz

B2

Hatch

5,984

4,955

4,081

4,935

4,568

5,985

5,201

Harrier

C2

SUV

1,896

2,326

1,404

2,626

2,562

2,054

1,957

Safari

D1

SUV

1,340

2,207

2,103

2,893

2,648

2,063

1,951

Tigor

B2

Sedan

1,563

1,775

1,960

1,539

1,712

2,017

1,681

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ABOUT THE AUTHOR

Prathu Sharma

Engineer by upbringing, artist by passion, motorhead because, why not! Likes to know about everything related to technology, switches between american muscle and german innovation depending on the day. Wants to own 69' Mustang Mach 1 and to drive BMW M3 87'someday.

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