Published : 08 June 2025
Read Time : 5 min
Author: Nikil Jonathan
Maruti Suzuki have announced a significant achievement for their C-segment SUV, the Grand Vitara. The SUV has crossed the remarkable milestone of 3 lakh unit sales in India. This feat was achieved in just 32 months, making the Grand Vitara the fastest SUV in its segment to reach this sales benchmark.
Grand Vitara’s Hybrid Powertrain And 4x4 Option Drives Sales
Maruti Suzuki say the Grand Vitara’s success highlights its strong appeal to modern Indian buyers. A key factor in this growth has been the popularity of its Strong Hybrid variants, which saw an impressive 43% year-on-year growth in the last financial year (FY24-25). This shows a clear shift towards more fuel-efficient and eco-friendly options among SUV buyers.
Beyond hybrids, the Grand Vitara also offers the Suzuki ALLGRIP SELECT 4x4 system paired with a 6-speed automatic gearbox, providing versatility for various driving conditions, from city roads to more challenging terrains.
Maruti Suzuki Launch ‘Driven by Tech’ Campaign
To celebrate this significant milestone, Maruti Suzuki have launched a new TV campaign called ‘Driven by Tech’. This campaign aims to highlight the Grand Vitara’s position as a cutting-edge Tech SUV.
Mr. Partho Banerjee, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India Limited, said:
We thank our 3 lakh strong Grand Vitara family for their trust in Maruti Suzuki. The Grand Vitara has been a catalyst in strengthening Maruti Suzuki’s position in the mid-SUV market, and achieving this monumental milestone in such a short period of time is a new benchmark for the industry. Designed for today's urban, tech-savvy, and progressive individuals, the Grand Vitara masterfully combines bold aesthetics, advanced technology, and a comprehensive suite of safety features, underscoring its positioning as a Tech SUV.
He added:
Celebrating the success of the Grand Vitara, we are proud to introduce a new campaign ‘Driven by Tech’. The campaign vividly communicates our flagship SUV’s versatility, and its myriad capabilities which allow it to appeal to diverse personalities, while seamlessly complementing the evolving aspirations of customers.
2025 Grand Vitara – Feature Highlights
The recently updated 2025 Grand Vitara offers an enhanced ownership experience with new features. Buyers can now choose a panoramic sunroof in the Zeta and Alpha variants, including new optional (O) variants (Zeta (O), Alpha (O), Zeta+ (O), and Alpha+ (O)).
The Grand Vitara also boasts a host of premium features, including:
- R17 machine-cut alloy wheels
- 6-speed automatic transmission
- Electronic parking brake
- Auto purifier with PM 2.5 Display
- 8-way powered driver’s seat
- Ventilated front seats
- 9-inch touchscreen infotainment system
- Wireless Android Auto and Apple CarPlay
- Connected car features.
- 360-degree surround view camera
- Head-up display (HUD)
- Wireless charging
- Premium sound system by Clarion.
The 2025 Grand Vitara also offers a comprehensive list of safety features such as 6 airbags, 3-point seatbelts for all seats, ISOFIX child seat restraint system, electronic stability program with hill hold assist, front and rear disc brakes, antilock braking system (ABS) and electronic brakeforce distribution (EBD).
Also Read: Nissan Magnite Hits 2 Lakh Production Milestone
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