Maruti Suzuki Launches Campaign To Promote Eco-Friendly Driving (Press Release) | V3Cars

Maruti Suzuki India launches 'IT’S UNBELIEVABLE. IT’S STRONG HYBRID.' campaign, showcasing Grand Vitara and Invicto. Focused on Strong Hybrid technology, it highlights eco-friendliness, fuel efficiency, and regenerative braking. The TVC emphasizes Maruti Suzuki's commitment to sustainability and efficient driving.

Maruti Suzuki Eco-Friendly Driving

Also Read: Renault Duster May Get 7-Seat Version , 2 SUVs Confirmed For India

Note: If You Want to Buy a New Car, Calculate Car Loan EMI with V3Cars

Here’s what Maruti have to say about the Eco-friendly Driving Campaign:

Maruti Suzuki India, the country's leading automobile manufacturer, announces the launch of its latest brand campaign – ‘IT’S UNBELIEVABLE. IT’S STRONG HYBRID.’ Featuring the advanced Grand Vitara and the extraordinary Invicto, the campaign stems from a simple yet powerful thought: ‘the extraordinary benefits of Strong Hybrid technology’. The campaign has been conceptualized to educate consumers about Maruti Suzuki's commitment to bring technologies that not only benefit its consumers but also foster a sustainable environment. The campaign demonstrates how Maruti Suzuki Strong Hybrid technology, harmoniously blends electric mobility with Internal Combustion Engine (ICE), harnessing the power of both under various driving conditions. 

With the ability to be 60% on EV mode under city driving condition, the technology delivers an eco-friendly and remarkably silent drive experience. Strong Hybrid technology also offers unmatched fuel-efficiency providing a range of more than 1200 km* in a full tank and significantly lower carbon emissions. 

Commenting on the launch of the new campaign, Mr. Shashank Srivastava, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India Limited, said:

“Strong hybrid vehicles are pivotal in propelling sustainable mobility forward, and our latest campaign is crafted to educate our audiences on the unbelievable benefits this sophisticated technology offers. The surge in demand for strong hybrid technology vehicles, nearly doubling from last year, underscores a growing eco-consciousness among consumers. The increasing demand for sustainable transportation among consumers also translates into Strong Hybrid sales almost matching those of electric vehicles for this financial year. Through this initiative, we endeavour to arm consumers with comprehensive insights into the beneficial attributes of Strong Hybrid vehicles.”

What sets Strong Hybrid cars apart is the incorporation of regenerative braking technology, a game-changer that converts braking energy into electricity. In suitable conditions, Strong Hybrid technology lets the vehicle seamlessly operate in electric mode, significantly reducing emissions and promoting a cleaner, eco-friendly driving experience, allowing consumers to contribute to a greener, more sustainable future. Not only does the 

Media Release

Strong Hybrid technology reduce fuel consumption and tailpipe emissions, but it also instills confidence in longdistance travel, providing peace of mind and convenience.The brand campaign kicks off with the unveiling of a captivating TV commercial that encapsulates the essence of driving a Maruti Suzuki Strong Hybrid car. The TVC, broadcasted across various platforms, aims to bring forth the benefits of Strong Hybrid technology, emphasizing Maruti Suzuki's commitment to a sustainable, greener, and more efficient future.

Here’s the link to the TVC -

Also Read: Nissan India To Bring 2 New SUVs , Duster-Based 5S, 7S SUV Likely

Note: Calculate Car Fuel Cost with V3Cars for India and Other Countries


Saloni Chaudhary

Saloni is a skilled wordsmith with a degree in journalism and mass communications. Saloni is also a poetess who likes to capture the essence of human experiences, leaving an indelible imprint on the hearts of those who encounter her art. From reading about fashion, she also likes to read about classic motorcycles and vintage cars.


Leave a Reply