German luxury auto giant Mercedes-Benz is known for its aggressive launch strategy in India in order to ensure its leading position in the luxury car market of the country. Mercedes will be continuing with its back to back launch strategy in India in the New Year as well. Mercedes-Benz India is expected to set off its new model launch deluge in 2019 with the launch of the V-Class in January. The Mercedes-Benz V-Class luxury MPV will be another attempt of the company in the top-notch MPV market of India after the MB100, MB140 and R-Class, all of which were pulled out of the market owing to poor sales.
Mercedes-Benz India is now set to try its hands on this niche segment again with the V-Class. The V-Class made its global debut back in 2014, ever since which Mercedes started studying the Indian market to launch the V-Class. Although the previous luxury people movers did not click in India, the German auto giant thinks that India is now matured enough for such model owing to the economical growth, particularly in the service and hospitality industries, from where most of the demands for the V-Class would come. Mercedes India is also targeting those luxury car buyers who don’t have any other option of premium MPVs above the Toyota Innova Crysta.