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    New Rolls-Royce Phantom to get a full electric version

    by contentdeveloper on Wednesday, Oct 18 2017

    Electric Vehicles are coming in a big way to invade the entire global auto industry, and for good. EVs are fast being mandated by several governments across the world to tame the looming monster of pollution. Given the sudden surge of demands of electric vehicles, all the auto majors are working very busily on their own impressive EV models which can cater to the demands and buyer preferences in near future. Luxury auto majors are also already engaged in a tough fight of who can offer more stunning and highly advanced EV models. The electrification of the vehicles is such a sweeping movement that it has even compelled the mega-luxury and bespoke company like Rolls-Royce to go the electric way.

    Electric Vehicles are coming in a big way to invade the entire global auto industry, and for good. EVs are fast being mandated by several governments across the world to tame the looming monster of pollution. Given the sudden surge of demands of electric vehicles, all the auto majors are working very busily on their own impressive EV models which can cater to the demands and buyer preferences in near future. Luxury auto majors are also already engaged in a tough fight of who can offer more stunning and highly advanced EV models. The electrification of the vehicles is such a sweeping movement that it has even compelled the mega-luxury and bespoke company like Rolls-Royce to go the electric way.

     

    It is a widely known fact that Rolls-Royce dwells in its own timeframe and grandeur, and is revered worldwide for its imperial ultra luxurious cars. Nevertheless, no one can avoid change, and Rolls-Royce has also openly revealed lately that it is focusing on new generation cars which will be highly contemporary to attract younger buyers. Now, the EV move is more of a mobility revolution, and although Rolls-Royce wasn’t keen on going green earlier, it has recently indicated that it will electrify its offerings. The intended electrified Rolls-Royce model could very well be the fascinating Rolls-Royce Phantom.

    Rolls-Royce has gone the conventional way by powering the new Phantom with the acclaimed massive old V12 petrol engine, which is no surprise. However, the interesting bit is that the highly bespoke British luxury brand has been offering hints that the new Rolls-Royce Phantom might come in its EV avatar.

     

    Well, the EV hints from Rolls-Royce are not actually new and dates back to 2011 with the 102EX concept. Rolls-Royce had also said quite recently that it will not go mid-way by offering hybrid models, but can go full-fledged electric when the time is right. Rolls-Royce CEO Torsten Müller-Ötvös has confirmed the speculations that the new Phantom is expected to receive a pure electric powertrain option.

    Speaking on this development, Müller-Ötvös told the media during the launch of the Phantom VIII in Switzerland that as the company previously stated, Rolls is not considering building hybrids, and the plan is to introduce an electric powertrain apart from internal combustion motors. The company wishes to go full electric, as Rolls-Royce doesn’t believe in any provisional steps. He added by saying that emission free means fully emission free for the company.

     

    He also admitted that EV Rolls-Royce models are just not in demand as yet, as he hasn’t come across a single client who wanted one. However, he also admits that it is expected to be forced by legislative changes, especially in the Asian markets where the company anticipates the total ban internal combustion engines in some major cities.

    Müller-Ötvös also revealed that there won’t be any “Black Badge” performance version of the Phantom, unlike the Ghost, Wraith and Dawn. This is because it won’t befit the class of Phantom.


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