Skoda preparing to grow big in the Indian SUV market

Czech automaker, Skoda has been a premium player in the Indian car market and is now looking to increase its footprint in the country. India is a highly potential car market and a vast one. The Indian auto industry has not only grown and matured rapidly over the past few years, but its luxury car segment has also witnessed tremendous growth. This has ensured the increased focus from the luxury car makers’ focus on the Indian market. Skoda however, has never been able to be very successful in terms of sales in India. Neither it offers mass market products like Maruti Suzuki and Hyundai, nor is it as luxurious as the German luxury auto trio – Audi, BMW and Mercedes-Benz. Thus, Skoda as a premium auto maker is rather stuck in between. Nevertheless, Skoda is now trying to take advantage on its in-between positioning in India and grow as a more affordable luxury vehicle maker. It is considering expanding its portfolio in the Indian car market with its parent company Volkswagen’s initiative.