Tata Motors has registered a cumulative sales growth of 21 per cent in the passenger vehicle segment during the time period of April- December 2018 in India. However, despite the liquidity crisis in the industry, higher interest rates and rising fuel costs, the automaker has registered a sales growth of 1 per cent in the December 2018 monthly sales in the country. According to the reports, the company sold a total of 14,260 units as compared to 14,180 units sold in December 2017, while it sold 156,397 units, a growth of 21 per cent, compared to 129,229 units, in the same period, last fiscal.
Commenting on the achievement, Mayank Pareek, President, Passenger Vehicles Business Unit, Tata Motors Ltd. said, "In December 2018, we have strived to maintain our growth trajectory during what was a rather sluggish period for the entire auto industry. Despite the challenging environment last month, Tata Motors PV business outperformed the industry with a growth of 1%, fueled by the good performance of our new generation products like the Nexon, Tiago, Hexa and the new Tigor, we are happy to conclude this year with a promise to perform even better in the New Year. With the Harrier launch scheduled for 23rd January, 2019, we are gearing up to introduce to the market our much awaited SUV. We will continue to work towards driving volumes and increasing our market share in 2019."
However, looking at the joint sales performance of Tata Motors Commercial and Passenger Vehicles Business in the domestic market, it dropped by 8 percent at 50,440 units as against 54,627 units sold during December 2017. Compared to 398,764 units over last year with a growth of 25 percent, the cumulative sales for the domestic market during April- December 2018 was reported at 497,972 units. In December 2018, the sales from exports including both commercial and passenger vehicles were at 3,999 units as against 6,293 units in December 2017 lower by 36 per cent. This is because of sharp TIV contraction in Bangladesh due to elections and political uncertainty in Sri Lanka.
Other than these, the commercial passenger carrier segment recorded sales of 3,461 units, lower by 22% as compared to 4,411 units sold in December 2017. This segment has been impacted due to the slowdown in the procurement of buses by STUs and the permits for private hiring. Currently, the company is gearing up for the launch of its much awaited SUV, Tata Harrier, on 23rd January 2019. . The SUV was showcased as the H5X concept at the 2018 Auto Expo. Tata Motors had already commenced the bookings for the SUV since October 15 at for a token amount of Rs 30,000.
In terms of features, the upcoming Tata Harrier features a floating roof design with bold chrome finishers and Harrier branding along with Xenon HID projector headlamps, dual tone front bumper with satin silver chin guard, dual function LED DRLs with turn indicators and contemporary SUV design proportions as well as the interior of the all- new Harrier offers signature Oak brown interior with premium oak wood finish dashboard, premium oak brown perforated leather seat upholstery and door pad inserts along with a soft- touch dashboard with anti- reflective ‘Nappa’ grain top layer, leather- wrapped steering and gear shift knob. In terms of pricing, we can expect the 2019 Tata Harrier to be priced somewhere around Rs 16.0 lakh, ex- showroom, India. When launched, the new Tata Harrier will take against the likes of the Hyundai Creta and the Jeep Compass in the segment. Stay tuned to V3cars.com for further updates on the upcoming Tata Harrier.