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    Tata Motors’ TaMo RaceMo Racecar Up For Sale

    by Swati Sanchayi on Friday, May 25 2018
    Tata Main

    Indian auto giant Tata Motors has finally confirmed its decision to axe the Racemo sportscar project. The decision is a part of Tata Motors’ major cost-reduction drive. The speculations regarding the same had been making rounds in the market since July 2017 when the reports regarding Tata reconsidering the TaMo project came out through an auto magazine. Tata Motors announced the decision at Tata Motors’ announcement of its FY2018 results.

    Speaking about the decision, PB Balaji, chief financial officer, Tata Motors said, “There are projects at this point of time that we think do not have economic value, for example we have stopped the TaMo Racemo. At a later point of time, if we find someone who can monetize the project for a better value, we will be more than happy to share it with them.”

    Tata Exterior
    Tata Exterior
    Tata Exterior

    Tata Motors had introduced the TaMo as the company’s sub-brand to develop highly aspirational cars that would also share little with Tata Motors’ current portfolio of passenger vehicles. With this announcement to axe the Racemo sportscar project, the automaker also put the future of the TaMo sub-brand in question. Tata Motors had allotted Rs 250 crore for the investment in the TaMo sub-brand. The amount will now be allocated to the commercial vehicle business that is in the midst of its own turnaround. Apart from the Racemo, the automaker also had plans to introduce an electric hatchback and a coupe-like crossover under the TaMo sub-brand.

    Though, Tata Motors has decided to discontinue the Racemo sportscar project, the interesting thing here is that the automaker is open to proposals from other carmakers interested in taking over the Racemo project. Other than this, Tata Motors is also selling certain assets related to its defense business and disinvesting from several other holdings like Tata Technologies Limited. However, till now none of the automakers have come out expressing their interest in taking the project in their hand for development.

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    Tata Exterior
    Tata Exterior
    Tata Exterior
    Tata Exterior

    Talking about the discontinued Racemo project by Tata Motors, TaMo’s first product Racemo sportscar was unveiled at the Geneva Motor Show in 2017. The sportscar came powered by a twin-turbocharged version of Tata’s 1.2-litre Revotron engine, with maximum power output of 190 hp. The rear wheel drive engine came mated to a six-speed AMT transmission. An electric version of the sportscar, the Racemo+- made its debut at the 2018 Auto Expo in the Indian market.

    The idea behind the development of TaMo Racemo was a virtual concept for digital gaming platforms that got its physical prototype because of Tata Motors’ then chairman, Cyrus Mistry. Mistry was so taken by the idea that he pushed for it to be built as a limited-production model. Featuring advance connected car technologies the Racemo was also to be a technology demonstrator for TaMo. Tata Motors bought the rights to develop the car in 2007 from its creator, the legendary Italian designer Marcello Gandini. Earlier, the sportscar was the first application of a multi-material sandwich structure branded as MoFlex by Tata. After putting so much effort to build the physical prototype of the Racemo from the digital platforms, the irony is that the sportscar has again reached to the same digital platforms.

    Tata Motors was expected to price the production version of the Racemo around Rs 25 lakh before the project was discontinued. Now, the company intends to produce performance cars through its partnership with the Coimbatore-based Jayem Automotive. The new sub-brand is called as JTP - Jayem Tata Performance. Two models by the Tata JTP - the Tata Tiago and the Tigor had also been showcased at the 2018 Auto Expo. While both the cars utilize the same 1.2-litre turbocharged petrol engine, the JTP version of the the Tiago and Tigor will feature better suspension and some cosmetic changes. Stay tuned to V3cars.com for further updates on the Racemo sportscar.

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    ABOUT THE AUTHOR

    A diverse bilingual (English and Hindi) Copywriter and Content Creator based in New Delhi, India. With a degree in Journalism, I always had an inclination towards writing.

    As a writer, I have worked on content related to automobile, technology, travel, lifestyle, photography and many more.

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