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    The loved MPV segment is being taken over by the contemporary SUVs in India

    by contentdeveloper on Saturday, Dec 02 2017

    The Indian auto market always loved big cars with larger seating capacity. The Multipurpose Vehicles or MPVs perfectly suited these needs. The MPVs were considered the perfect people movers be it for the large Indian families, for long journeys or for the fleet operators. The Indian MPV market was once ruled by the iconic Toyota Qualis, and then by the more iconic Toyota Innova. With the trend of the compact vehicles catching up, the Maruti Suzuki Ertiga compact MPV later became an immense success.

    The Indian auto market always loved big cars with larger seating capacity. The Multipurpose Vehicles or MPVs perfectly suited these needs. The MPVs were considered the perfect people movers be it for the large Indian families, for long journeys or for the fleet operators. The Indian MPV market was once ruled by the iconic Toyota Qualis, and then by the more iconic Toyota Innova. With the trend of the compact vehicles catching up, the Maruti Suzuki Ertiga compact MPV later became an immense success.

     

    However, the once loved MPV segment which was thought to be a highly potential segment in India has now turned out to be one of most difficult segments. There are still many MPV models selling in India, but excepting the Toyota Innova Crysta and Maruti Ertiga, none of the other MPV models are able to get sustainable sales. This is because of the massive and the growing popularity of the sports utility vehicles or SUVs, as we popularly know them.

     

    The SUVs are a global trend now, and the Indian car market being a lot matured and globalized is of course not falling behind in following this latest trend. Auto makers are pouring in superb new SUVs which are stylish, capable, feature-rich and powerful all at the same time and they also come in various sizes to suit the buyers needs. Modern SUVs are also not only about massive size, brute force and off-road specialists, they are now versatile, comfortable and even city friendly. Thus, the contemporary SUVs are marring the demands for many other vehicle types, and especially the MPVs which are much like the SUVs excepting the powerful off-roading capabilities. This has resulted in a lot of car manufacturers kill their MPV models and shelve the plans of new MPV launch.

    General Motors has pulled the plug of its once popular Chevrolet Enjoy MPV, while Hyundai which displayed its Hexa MPV back in 2012, still has not entered this segment. It is unlikely that Hyundai will venture into the Indian MPV space anytime soon, as the company is busy planning to launch more SUVs.

     

    The utility vehicle segment of India has registered a growth of 30 percent in 2016-17 compared to the last fiscal, but the MPV segment has witnessed a growth of only 9 percent growth. MPVs have two disadvantages compared against the SUVs, they are less powerful and they can’t handle rough road conditions as good as the SUVs. Moreover, most of MPVs are loved in their diesel forms, but now there is great uncertainly of diesel vehicles in India due to high pollution issues and stricter emission norms.

    Renault tried its luck with the stylish and premium looking Lodgy MPV, bit it really didn’t help to increase the French company market share in India. The Lodgy couldn’t reach close to the popularity of its siblings Duster SUV and SUV-style hatchback Kwid even initially after its Indian launch. However, Renault seems to be an exception and not only it is keeping faith in its Lodgy MPV, but is also speculated to be planning a new MPV for India.


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