“You Are In A Volkswagen” New Brand Communication Launched By VW India

You Are In A Volkswagen

Volkswagen’s new brand campaign evokes the emotions of driving and owning a Volkswagen. It will roll out in 8 regional languages and the TVC includes Volkswagen’s India 2.0 offerings like the Taigun and Virtus and also the Tiguan, which is on sale in the country as a completely knocked down (CKD) model. 

Note: Instantly Sell Your Old Car With V3Cars Sell Used Car platform

Commenting on the launch of the brand communication, Mr. Ashish Gupta, Brand Director, Volkswagen Passenger Cars India, said, “Our new brand campaign is centered around a simple yet powerful idea – ‘the quintessential moments experienced by our customers in a Volkswagen’. It is a celebration of the passion, exhilaration, freedom and joy that’s experienced from being behind the wheel. The unforgettable journeys and memories that make every drive extraordinary in a Volkswagen. It’s a promise that we as Volkswagen offer our customers, German-engineering, safety and a fun-to-drive experience.”

Note: Now Find Out The Fuel Price In India Using V3Cars

Furthermore, Mr. Abbey Thomas, Head of Marketing & PR, Volkswagen India, said, “The core theme of the campaign revolves around the concept that a Volkswagen is not just a machine to own, but a vehicle designed to be driven and experienced. This includes its commitment to safety, innovation and German engineering, its superior build quality, suite of world-class services and above all the fun-to-drive experience that is such a characteristic of all Volkswagen-engineered cars. It will urge customers to get behind the wheel of a Volkswagen because when it comes to a Volkswagen, the true experience is when you sit behind the wheels and enjoy the comfort & driving dynamics that’s when you’ll know - You’re in a Volkswagen.”

Also Read: New-Gen Tata Nexon Front, Rear Images Leaked Ahead Of Launch