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    Volvo Registered 30 Percent Growth In 2018

    by Swati Sanchayi on Friday, Jan 04 2019

    Main

    Swedish luxury automaker Volvo has announced that it has sold a record 2,638 units in calendar year 2018 in the Indian market, registering year- on- year growth of 30 per cent. The automaker had sold 2,029 units in the year 2017. An interesting fact about this growth is that Volvo India surpassed the number of vehicles sold in 2017 in the first 10 months of 2018 only. Notching sales of 2,194 units, the automaker registered up 40 per cent growth during the same period in 2018.  

    Commenting on the company's 2018 sales, Charles Frump, managing director, Volvo Car India said, “2018 has been a fantastic year for Volvo Car India as we ended the year with yet another record sale. Volvo is on a roll here and I am very positive about the performance of our brand in this market. I would like to take this opportunity to thank our customers, dealer partners and my entire team that made 2018 a grand success. I am confident that 2019 will be a great year for Volvo Car India when we will turn our focus on company and dealer profitability.”

    According to Volvo, sales were led by the XC60 and the new XC40 SUVs in order to achieve the growth. Both the vehicles have been loved by the customers in the country in their respective segments. However, not only these two but other SPA, CMA platform cars from the Swedish luxury brand has gained momentum in the Indian market with healthy sales contributions coming from XC90 and S90 as well.  Though 2018's significant increase in growth has come on a small base, Volvo continues to remain a niche player in India's luxury car market that is led by its German rival, Mercedes- Benz. Despite some being full imports among other factors, Volvo is also a luxury brand to watch out for due to its immense focus on safety and the ability to price its vehicles competitively.

    Volvo is expected to launch the all- new S60 by the end of 2019.  The vehicle will take on the new BMW 3 Series, Audi A4 and Mercedes- Benz C- class in the segment and it recently announced plans to locally assemble the plug- in hybrid variants of its flagship SUV, the XC90, at its plant in Bangalore by end of 2019. According to the official statement by Volvo, the plans are underway to introduce four new plug- in hybrids over the next three years, along with a new all- electric model soon after its international launch.

    Also, not only the manufacturer registered a 30 per cent growth in the Indian market in 2018, another high for Volvo has been in 2018 is that the Volvo S60 has reportedly scored five- star ratings in the Euro NCAP rating. Built on Volvo’s Scalable Product Architecture (SPA), the S60 sedan comes equipped with a host of safety features such as whiplash prevention, pedestrian warning, ABS, EBD, stability control, collision mitigation and many more. The Swedish automaker is likely to bring the S60 sedan in the Indian market sometime in 2019. The automaker currently sells the S60 Polestar in India at an introductory price of Rs 52.5 lakh (ex-showroom, Delhi). It shares the underpinnings with the T6 variant of the mid- size luxury sedan but its 2.0- litre petrol engine produces 364 bhp of power and 467 Nm of torque. It competes with the likes of the Mercedes- AMG C 43 and the Audi S5 in the country. However, when launched, the S60 will have petrol and hybrid powertrain options and will rival the likes of the Audi A4, Mercedes- Benz C- class and BMW 3- series in the Indian market. Stay tuned to V3cars.com for further updates on the Volvo S60 in India.


    ABOUT THE AUTHOR

    A diverse bilingual (English and Hindi) Copywriter and Content Creator based in New Delhi, India. With a degree in Journalism, I always had an inclination towards writing.

    As a writer, I have worked on content related to automobile, technology, travel, lifestyle, photography and many more.

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