Volvo S90 Sedan Discontinued As Focus Shifts To SUVs | V3Cars

A Brief Look Back At The Volvo S90 In India

The Volvo S90 facelift was launched in India in October 2021. It was known for its elegant design, comfortable interior and strong focus on safety, a hallmark of the Volvo brand. 

• Powertrain: The S90 in India was offered with a single engine option: a 2L turbo petrol engine paired with a 48V mild-hybrid system. This engine produced 253PS of power and 350Nm of torque and was mated to an 8-speed automatic transmission.
• Pricing: Its last recorded price was Rs 68.25 lakh (ex-showroom).
• Assembly: The S90 was locally assembled in Karnataka, which helped manage its pricing.
• Key Features: It came well-equipped with premium features such as a 360-degree camera, a head-up display, an air purifier, a large Android-based touchscreen infotainment system, and a powerful 19-speaker 1,400W Bowers and Wilkins audio system. For comfort, it offered 4-zone climate control, massaging and ventilated front seats, and air suspension. On the safety front, it had a comprehensive ADAS (Advanced Driver-Assistance Systems) suite, including features like blind spot monitoring, cross-traffic alert, and adaptive cruise control.
• Rivals: The Volvo S90 competed with other luxury sedans in India, such as the Mercedes-Benz E-Class and the BMW 5 Series.

Why The Discontinuation?

While the S90 was a well-appointed car, it faced stiff competition. With newer generations of rivals like the Mercedes-Benz E-Class and BMW 5 Series offering updated technology and powertrain options, the S90 was somewhat left behind. As a result, its sales numbers were low.

Volvo Set To Shift Focus On SUVs And EVs In India?

Globally, Volvo have updated the S90 with a second facelift (in April 2025), which includes revised design elements, a larger touchscreen with new technology, and updated mild-hybrid and plug-in hybrid powertrain options. Volvo also recently revealed an all-electric version called the ES90 in March 2025.

However, there has been no indication from Volvo India that either the updated S90 facelift or its all-electric sibling, the ES90, will be launched in the Indian market.

Instead, Volvo’s strategy in India is clearly shifting towards its SUV and electric SUVs. The company is preparing to launch the all-electric EX30 SUV in India by the end of 2025, and is even considering local assembly for it. This will be followed by the flagship EX90 all-electric SUV sometime next year.

Also Read: Mahindra Thar 3-Door Facelift Spied – Updated SUV Likely To Launch Soon

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