2025 Mahindra Thar Roxx AX7L Now Gets Dolby Atmos Audio – A First For SUVs | V3Cars

Mahindra Ramps Up Thar Roxx Production To Reduce Waiting Periods

Mahindra have confirmed they have ramped up production of the Dolby Atmos-equipped Thar Roxx AX7L variants to meet the strong market demand, aiming to reduce customer waiting periods. This strategic move underscores the growing importance of in-cabin technology and premium features in differentiating cars and SUVs in today’s competitive market. Now, let's take a detailed look at the latest feature addition in the Thar Roxx 2025.

2025 Thar Roxx Redefining In-Cabin Audio Experience With Dolby Atmos

The addition of Dolby Atmos aims to transform the audio experience within the Thar Roxx. This advanced technology allows sound to move freely around the cabin, creating a 3-dimensional audio environment with depth and realism. This means whether you’re navigating city streets or exploring rugged terrains, the audio experience promises to be truly immersive.

To complement the Dolby Atmos system, the Thar Roxx’s AX7L variant is equipped with a premium 9-speaker Harman Kardon Branded Audio system. Furthermore, the Gaana streaming service is built directly into the infotainment system, providing easy access to a wide range of Dolby Atmos-compatible music content. The system will also support Dolby Atmos-compatible music content from Apple Music.

This innovative integration is the result of a collaboration between Mahindra and Dolby Laboratories.

Karan Grover, Senior Director, Commercial Partnerships - IMEA, Dolby Laboratories, said: 

 

We are excited about the possibilities that our collaboration with Mahindra can bring for customers, especially in India. With Dolby Atmos in Thar ROXX AX7L, we're taking the car journey to an entirely new level by transforming the interior cabin into a personalised concert hall on wheels, making every ride an immersive audio experience that complements the adventurous spirit of the Thar ROXX AX7L.

Velusamy R, President, Automotive Technology & Product Development, Mahindra & Mahindra Ltd., stated:

 

At Mahindra, it is our constant endeavour to explore limitless boundaries in automotive innovation, and the Thar ROXX is a testament to that spirit. By being the first vehicle in the world to feature Dolby Atmos featuring 4 channels of immersive audio integrated into the premium 9-speaker Harman Kardon Branded Audio system, we are redefining the driving experience. No matter the terrain or conditions, the Thar ROXX delivers a sensory experience like no other SUV of its kind on the Indian roads, bringing every moment on the road to life with Dolby Atmos.

Also Read: Exclusive: Maruti WagonR & Swift Get Front Armrest As Official Accessory

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