Hyundai Motor India Ltd. has again released a new road safety film under its #BeTheBetterGuy campaign. The South Korean automaker has taken this road safety initiative in association with Ministry of Road Transport and Highways and aims towards drawing attention towards five critical issues pertaining to road safety including Under Age Driving, Don’t Drink & Drive, Usage of Mobile Phone, Over Speeding and Violation of Traffic Signal.
Commenting on the viewer’s response, Y K Koo, Managing Director & CEO, Hyundai Motor India Ltd. said, “We are delighted with a strong response on #BeTheBetterGuy road safety initiative film. As a caring and responsible brand, Hyundai has been integrating people, vehicles, and the traffic environment to educate and increase awareness and responsibility towards safe driving practices. We have engaged millions of people through social networking sites and on ground activities in 150 Schools in 15 cities and 14 Malls in 6 cities. We hope that more and more people will realize the importance of safe driving practices towards making Indian Roads Safer.”
With an objective to create Big Impact within communities to bring in behavioral change, this #BeTheBetterGuy campaign received overwhelming response on social networking sites including Twitter, Facebook and YouTube with viewership over 10 Million since its release on 24th Nov, 2017.
This is the Phase II of the ‘Safe Move – Road safety’ campaign and the message is conveyed by the company’s brand ambassador, Shah Rukh Khan in the film. Also, following the footsteps of phase I of the campaign, this film also focuses on how one can be a better guy even if nobody’s noticing you. It emphasizes on being a good guy no matter what the situation is while you are driving.
The phase I of the Road Safety Campaign #BeTheBetterGuy in 2016 was a big hit with over 3.84 Million Views and also won prestigious awards on Road Safety campaign by eminent Indian media. Hyundai also conducted on-ground Road Safety activities like the School Contact Program and Resident Contact Program, which covered over 90,000 Students in 142 schools and 23,000 Residents in 146 Resident Welfare Associations in 10 cities across India along with digital films.
Message by Hyundai Corporate Brand Ambassador Mr Shah Rukh Khan: “Zaruri Nahi Ki Aap Apni Achchai Ke Liye Jaane Jaye. But Goodness Goes a Long Way. So #BeTheBetter Guy”