Iconic British luxury auto brand, Jaguar Land Rover is all braced up to officially unveil its first electric vehicle model in 2018 – the all-new Jaguar I-Pace. The Jaguar I-Pace has been making headlines, as it is busy with its extensive road test schedule and has been offering many glimpses of its prototype models to the spying shutterbugs. With the I-Pace, Jaguar Land Rover (JLR) is going to begin its eventually big range of electric vehicles, as the company plans to offer a slew of highly futuristic electric vehicle models in keeping with the changing trend of the global auto industry that is rapidly moving in the direction of the green mobility system. The Indian auto giant Tata Motors’ owned luxury brand is also aiming to change the entire notion of electric cars and working to prove that EVs can also be fun, powerful and sporty. Land Rover will also be soon introducing its electric vehicle model under its own brand, which will be based on the Jaguar I-Pace.
Land Rover has confirmed that its own upcoming EV model will be based on the skateboard-style versatile platform that underpins the soon to launch Jaguar I-Pace. While speaking on the development, the head of design at Land Rover, Gerry McGovern said during an interaction with the media that the company must adopt the electrification technology. However, the change towards electrification should happen in such a way that it stays true to the fundamental nature of the brand, which is luxurious off-road capability.
It is already known that like its sister brand Jaguar, Land Rover has also been working on electric vehicles and the company showed what its upcoming electric SUVs are capable of offering with the highly impressive Defender All-Terrain Electric prototype model which the company showcased back in 2013. The Defender All-Terrain Electric prototype was showcased being powered by a single electric motor which had the capability to drive the vehicle equipped with all four wheel drive system like a typical Land Rover. The prototype had the capability of offering about 50 miles of range on a fully charged battery.
Moreover, Land Rover highlighted with its Defender All-Terrain Electric prototype, how the electric technology can offer a lot of advantages for a tough off-roader. The low-down weight of battery packs and the instant torque delivery of the electric powertrains are really beneficial for the hardcore off-road vehicles.
However, Land Rover won’t actually jump directly on to the electric bandwagon and will make a gradual progress. Thus, before getting fully into the all-electric vehicle space, Land Rover will first bring in more plug-in hybrid models. The models in the league of the brand’s new hybrids will be coming in the form of the new Range Rover and Range Rover Sport P400e plug-in models. Looking at the direction that the brand is taking, it is also thought that the company is also likely to introduce a plug-in hybrid version of its next generation Land Defender.