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    Jeep Compass crosses the 10,000 sales mark in 4 months post launch

    by Monalisa Saha on Tuesday, Dec 19 2017

    jeep-compass-933x569

    The Jeep Compass was destined to be a great success since the beginning. Fiat Chrysler Automobiles India (FCAI) launched the iconic American SUV brand, Jeep in India in the hope of good business in the highly popular Indian SUV space. However, the very expensive price tags of the initial Jeep products kept buyers away from the greatly favoured brand. Things changed with the news of the launch of the first India-made Jeep product, the Compass. The competitively priced Jeep Compass garnered great bookings even before it launched in India, and its aggressive starting price point post its launch ensured that its demands keep on increasing.

    The result is clear the new made in India Jeep Compass SUV is an instant success in India and has already crossed the 10,000 sales mark in India. Thus, the Compass sold 10,000 units in just four months post its launch in India, which is remarkable feat considering its premium positioning.

    The Jeep Compass was launched in the car market of India on 31st July, 2017. It is manufactured at Fiat India’s Ranjangaon facility. The Compass is currently the most affordable Jeep model in India, as it is locally manufactured with about 65 percent localization level. Moreover, India is the global production hub of the Jeep Compass for all the right-hand drive (RHD) international markets. FCAI has already exported 600 units of the India-made Jeep Compass to Japan and Australia.


    ABOUT THE AUTHOR

    An adventurer at heart and introvert by nature, I love to travel, click nature's beauty and beautiful machines on wheels. Art, literature and poetry are also close to my heart.

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