Kia aiming at a premium brand appeal in India to draw attention

Hyundai Motor’s sister company Kia Motors has finally landed up in India after long speculations. Kia will be commencing its Indian operations in the second half of 2019, and it wants to place itself as a premium brand in the domestic car market India. Being a new entrant in India, Kia wishes to have a distinctive brand appeal in the highly competitive Indian car market with more alluring offerings than its already well-established market competitors.

While speaking to the media on the sidelines of Auto Expo 2018, Kia Motors’ President Han-Woo Park said that the company will position itself at a slight premium position, as it can’t fight with Maruti Suzuki and Hyundai in terms of competitive costs.