Published : 10 May 2024
Read Time : 5 min
Author: Nikil Jonathan
Kia India have launched the Kia Krystal, a digitised aftersales initiative aimed towards offering transparency to the brand’s customers through video consulting and live video streaming of the service of their cars.
Kia have further enhanced the customer experience by providing easy access to service details directly on their smartphones through the My Kia app. This includes explanations of the work being done, associated costs, and real-time answers to any questions they may have.
Currently, 237 Kia dealerships in India offer live consultations. Additionally, 25 dealerships are already live streaming the service procedures, with plans to expand this feature to 60 more by the end of 2024. Kia reports that customer satisfaction with both services has been higher than anticipated.
Mr. Hardeep Singh Brar, National Head – Sales and Marketing, Kia India, said:
Our research indicated that most of our customers are opting for our Advance Pick and Drop Service or send their drivers for their vehicle service procedures. Due to this, they miss supervising the effort, which can lead to dissatisfaction in the longer run. Through Kia Krystal, we are aiming at building more trust by facilitating greater transparency to position ourselves as a customer-centric brand.
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