Kia Sonet Hits 1 Lakh Sales In 12 Months Despite Covid Related Issues | V3Cars

Sep 15, 2021, 12:00 PM IST
By Mahesh Yadav
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Kia Sonet sales reached the 1 lakh mark in under 12 months since launch. This is despite the emergence and then resurgence of the Covid pandemic which not only affected the demand but also the supply chain.

On the demand side, the pandemic limited the need to travel, led to poor economic conditions and buying power. On the supply side, the chip shortage and rising input costs because of metals getting expensive. This made it difficult for carmakers to keep up with whatever little demand they had while maintaining the prices without affecting their margins.

We can attribute Sonet’s success to the car’s design, pricing, feature distribution and wide range of engine-transmission combinations. No matter what your need, you can find a variant and engine transmission combination to meet them. There’s a city-friendly 1.2-litre normal petrol engine and a multi-purpose turbo petrol engine with auto-clutch manual as well as DCT automatic. For the mile munchers, there’s the torquey and highway-friendly diesel engine with manual and automatic.

It’s consistently attracting more than 7,000 customers every month. While it’s less than the Venue, Brezza and Nexon’s monthly figures, it’s astonishing considering that this is only one of 3 cars Kia sell in India.

We think you should consider buying one of the popular and best-selling cars for various reasons.

ABOUT THE AUTHOR

Mahesh Yadav

At V3Cars, Mahesh turns this lens into clear and engaging reports. He uncovers telling details, evaluates cars beyond the obvious and brings fresh angles to automotive conversations so readers learn to appreciate the charm of machines that deserve more attention.

Over the years Mahesh has built a keen eye for spotting vehicles that punch above their weight. His appreciation for clever engineering, value-driven design and inventive thinking shapes how he evaluates products and helps him surface stories others miss.

Mahesh wears the all-rounder hat at V3Cars, blending writing and motor vehicles — cars as well as motorcycles — into a single passion. He is drawn to compact, quirky and underrated machines that are full of character and a few lovable annoyances. It is no surprise that the Multix, Nano, Comet, Windsor and Navi rank high on his list of favourites.

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