Mahindra & Mahindra seems to be on a spree to promote the use of electric vehicles in the country. After joining hands with Zoomcar to deploy the use of EV in Mysuru, the automaker has now come together with one of the largest cab service provider Uber for the same in Delhi and Hyderabad. To begin with India's only electric car maker, Mahindra and Mahindra Ltd will deploy its electric sedan eVerito and electric hatchback e2o Plus on the Uber platform in New Delhi and Hyderabad.
Speaking at the event, Pawan Goenka, MD of Mahindra & Mahindra Ltd, said, “Electric vehicle adoption is clearly gaining momentum in India. As the pioneers of electric vehicles in the country, we would like to be at the forefront, leading this change toward smart and sustainable mobility. Our collaboration with Uber is an important next step to help accelerate the large-scale adoption of electric vehicles on shared mobility platforms, and meet the nation’s vision for EVs”.
According to both the companies, the initial three months will be used to get the infrastructure in place for seamless trips. Through this partnership, driver partners on the Uber app can avail themselves of a package which will include M&M’s electric vehicles at competitive prices, attractive financing and insurance premiums as well as comprehensive maintenance package making it more exciting for the driver partners as well.
Addressing the media at the event, Madhu Kannan, chief business officer at Uber India and emerging markets, said “We see a key role in high efficiency vehicle technologies and therefore this collaboration with Mahindra & Mahindra will be beneficial for not just Uber but for our driver partners too in cities where we operate.” Basically, he meant that in line with the government’s vision, the company aims to build a more sustainable future of mobility, moving more people needing on demand service with more efficient vehicle trips.
Mahindra & Mahindra has been pushing the use of electric vehicles in the country for quite some time now. The key customers of Mahindra EV include Lithium Carbon, Himachal Pradesh government, Amazon and EESL. The automaker has a partnership with Ola in Nagpur as well other than the partnership with Zoomcar in Mysuru. Apart from these, Mahindra & Mahindra had entered into a tieup with Ola for a pilot project in Nagpur, where it has deployed several hundred cabs that have clocked more than a million kilometres. According to the automaker, the project has been very successful and to make it more established both partners plan to work closely with public and private players who are in the process of setting up a common use charging ecosystem at multiple locations in the cities.
However, out of the six-seven lakh EVs sold globally at the end of 2016, India’s share was only about 2,000 and according to Mahindra, after the execution of 10,000 vehicle orders, the domestic market will almost triple the number.