Mahindra First Choice Services (MFC Services), a part of the Indian auto giant Mahindra Group, has launched an initiative ‘A Date with your Car’. The initiative has been launched for the car owners as an opportunity to service their cars themselves. According to the company, the idea behind the initiative is to give customers a hands-on experience of their cars under the guidance of MFCS technicians and to empower them with the information they need when making car-servicing decisions in the future.
CEO of Mahindra First Choice Services, YVS Vijay Kumar said, “Being a car enthusiast is all about feeling a connection with your car. The aim behind this initiative is to encourage car owners to come and service their cars themselves under MFCS’s guidance. With our skilled technicians, genuine MFC spare parts and state-of-the-art equipment we are committed to delivering the best car service. This initiative is also an endeavor to educate and empower our customers and is yet another step in our mission to build trust and transparency in the highly fragmented and unorganized car service industry.”