Mahindra’s Lead In B2-SUV Space Will Come To An End Soon - Opinion | V3Cars

When you think of Mahindra’s SUVs, which ones come to your mind? The XUV700? The Scorpio N? The Thar! Perhaps the XUV300 might pop up in your mind. But the Bolero is probably not on your list if you’re shopping for a small SUV. Despite the lack of interest in the Bolero and Bolero Neo from city dwellers, it remains a strong seller in Mahindra’s stable. It even helps Mahindra lead the B2-SUV space after you bundle it up with the XUV300 and Thar’s monthly sales figures.

Mahindra B2-SUV Segment

Refer the following table of 6-month sales (Sep 2022 - Feb 2023) and average of B2-segment SUV sales:

B2-SEGMENT SUV 6 MONTH SALES TREND

SEPT 2022 - FEB 2023

Brand

Model

Sep 2022

Oct 2022

Nov 2022

Dec 2022

Jan 2023

Feb 2023

6 Month Avg

Mahindra

Bolero

8,018

8,772

7,984

7,311

8,574

9,782

8,407

Maruti Suzuki

Brezza

15,445

9,941

11,324

11,200

14,359

15,787

13,009

Citroen

C3

1,354

1,180

804

913

788

111

858

Citroen

EC3

-

-

-

-

-

213

213

Renault

Kiger

2,535

2,685

2,278

2,096

1,153

1,802

2,092

Nissan

Magnite

3,069

2,819

2,397

2,020

2,803

2,184

2,549

Tata

Nexon

14,518

13,767

15,871

12,053

15,567

13,914

14,282

Kia

Sonet

9,291

7,614

7,834

5,772

9,261

9,836

8,268

Mahindra

Thar

4,249

3,666

3,987

3,374

4,410

5,004

4,115

Toyota

Urban Cruiser

350

0

0

-

-

-

58

Hyundai

Venue

11,033

9,585

10,738

8,285

10,738

9,997

10,063

Honda

WR-V

594

653

430

359

183

0

370

Mahindra

XUV300

6,080

6,282

5,903

4,850

5,390

3,809

5,386

Also Read: B2-Segment SUV Feb 2023 Cars Sales Analysis – MoM, YoY Change

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Once we group the sales by manufacturer, here’s how the list looks based on the 6-month average sales:

B2-SUV SALES

SEP 2022 - FEB 2023

Brand

6 Month Avg

Mahindra

17,908

Tata

14,282

Maruti

13,009

Hyundai

10,063

Kia

8,268

Nissan

2,549

Renault

2,092

Citroen

894

Honda

370

Toyota

350

Mahindra comes out on top by a healthy margin with Tata Motors in 2nd spot and Maruti Suzuki in the 3rd. There’s practically little to no marketing expense Mahindra have to spare for the Bolero and Bolero Neo. Its demand remains strong in smaller cities and rural areas as the SUV has a strong word-of-mouth marketing among its potential customers.

Everything Is About To Change

This may be the end of Mahindra’s dominance in the B2-SUV space. Maruti Suzuki have 2 more SUVs planned in this space - the Jimny off-roader and Fronx crossover. The sheer number of sales outlets Maruti Suzuki have in the country alone makes them an easy choice for most SUV buyers. Even if their upcoming cars end up underperforming by Maruti Suzuki standards, they’ll still have no trouble grabbing the top spot from Mahindra in this segment.

Also Read: Mahindra Bolero Diesel Variants Explained - Which One To Buy?

Maruti Suzuki Nexa Fronx Petrol Variants Explained - Which One To Book?

Note: Check your car’s fuel cost with Fuel Cost Calculator in India

ABOUT THE AUTHOR

Mahesh Yadav

Mahesh is a fan of compact, quirky and underrated vehicles that punch above their weight. Multix, Nano and Navi are his favorites.

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