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    Mahindra To Stop Selling Verito, Verito Vibe Anymore

    by Swati Sanchayi on Tuesday, Aug 07 2018
    Main

    Mahindra & Mahindra is preparing to discontinue the Verito and Verito Vibe in the Indian market. Since, the brand is focusing on the UVs, the Verito duo is all set to be axed. The auto giant is in the process of adopting a new concept called ‘World of SUVs’ for all its dealerships, which are being renovated to reflect the theme. Mahindra is currently one of the strongest UV sellers in the country with its strong lineup in the category.

    Though, the Verito and Verito Vibe are going to be discontinued from the line up, but the automaker will continue selling the e-Verito sedan in the country. However, it’s not only about focusing on the utility vehicles, but the low sales performance of both the Verito and Verito Vibe has also strongly backed the decision by Mahindra. However, the automaker has not confirmed the official date of discontinuation of these two vehicles.

    Speaking about the Verito duo discontinuation, Rajan Wadhera, president, Mahindra, Automotive Division said, “That was a product we came up with a long time ago and over a period of time it will fade away.”

    Verito Exterior
    Verito Exterior
    Verito Exterior

    Adding to the statement further, Mahindra’s MD & CEO, Pawan Goenka said, “In the future our product portfolio will be BS-VI-compliant, which means we can discontinue the low-volume products. Other than that, the Verito has moved towards the e-platform and so the conventional products may not go beyond the BS-VI timeline.”

    The Mahindra Verito currently retails for price between Rs 7.48 lakh – 8.45 lakh, ex-showroom in the country and comes powered by 1461 cc, 4-cylinder diesel engine producing 64 bhp and 160 Nm mated to a 5-speed manual gearbox while the Verito Vibe costs between Rs 6.58 lakh – Rs 7.50 Lakh, ex-showroom empowered by the same engine option. However, the e-Verito sedan by the automaker retails between a price range of Rs 11.88 lakh – Rs 12.38 Lakh, ex-showroom powered by a 72cc electric motor producing 40 bhp of maximum power and 91 Nm of peak torque. When fully charged, the engine can do up to 110 km in one go.

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    Verito Vibe Exterior
    Verito Vibe Exterior
    Verito Vibe Exterior
    Verito Vibe Exterior

    Currently, Mahindra is also preparing to upgrade its lineup towards the BS-VI emission norms that is set to commence from April 2020. This means that the manufacturer will definitely axe all the low performing vehicles in its product line-up. Apart from these, Mahindra is also set to emphasize on the high-end premium cars that are to be designed in collaboration with the famous Italian design house Pininfarina and the automaker has recently announced to create a ‘Special Prime Zone’ at all the authorized dealerships to showcase the premium vehicles.

    Also, Mahindra is planning to launch the Marazzo MPV offered in seven- and eight-seat configurations in the country followed by the S201 compact SUV around the festive season and the rebadged G4 Rexton towards the end of 2018. Recently, the manufacturer officially named the upcoming U321 MPV as Marazzo and it will be the comeback MPV for the automaker in the segment in India.

    Stay tuned to V3cars.com for further updates from Mahindra.

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    ABOUT THE AUTHOR

    A diverse bilingual (English and Hindi) Copywriter and Content Creator based in New Delhi, India. With a degree in Journalism, I always had an inclination towards writing.

    As a writer, I have worked on content related to automobile, technology, travel, lifestyle, photography and many more.

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