German luxury auto major Mercedes-Benz is continuing with its highly aggressive new model launch strategy in India, in order to reinforce its leading position in the country’s luxury market. Mercedes-Benz India will begin its product offensive strategy for 2019 with the launch of the V-Class MPV. The Mercedes-Benz V-Class is getting braced up to launch in India on 24th of January, 2019, which will mark the company’s return to the Indian luxury MPV segment.
The Mercedes V-Class is a massive premium MPV that will be primarily targeting the high-end fleet operators as its customers. Mercedes-Benz is looking at demands for the V-Class to come primarily from the luxury hotels and premium travel agencies and commercial enterprises. The current generation of the Mercedes-Benz V-Class has been available in the global markets since 2014. The luxury MPV will be coming to India via the CBU (completely built units) route; and being a fully imported model is going to be steeply priced. The V-Class is likely to be priced at around Rs. 75 lakhs.