Announcing the initiative, Vivek Srivatsa , head-marketing, passenger vehicle business, Tata Motors said, “The customers gave an extremely encouraging response to all our cars during this festive season. We want to enhance this positive sentiment further through the end of the year Mega Offer Max Celebration campaign. This December, our customers can drive home a Tata Car at a down payment of Rs 1 through our attractive finance offers. At the same time, they will enjoy huge savings on our cars up to Rs 1 lakh (depending on the variant) through our insurance scheme at INR 1 and exchange bonus."
Tata Motors is offering the discounts under its 'Mega Offer Max Celebration’ campaign. As a part of this campaign, customers will get an opportunity to drive home a Tata car at a down payment of Rs 1 and enjoy savings of up to 1 lakh, depending on the model and variant. Also, the automaker has done tie up with leading financiers and banks to offer up to 100 per cent finance schemes on the passenger vehicles while the company is offering huge savings on exchange including the exchange bonus and insurance.