Tata Nexon has become the official partner for Indian Premier League in the country for next three years. The Board of Control for Cricket in India (BCCI) announced the association. This association will provide Tata Motors to derive great synergies using the platform of IPL to provide a unique and differentiated experience to its customers. With exciting on-ground engagement plans and merchandise, Tata Motors will leverage the Vivo IPL 2018 platform to showcase the new NEXON in the stadium across all the matches.
Speaking on the development, IPL chairman Rajeev Shukla said “We are delighted to have Tata Nexon as an official partner of the IPL. Having a leading Tata brand on board is a great testament to the IPL. We look forward to delivering great value to both the brand as well as the company.”
Announcing the news, Mayank Pareek- President, Tata Motors Passenger Vehicle Business Unit said, “We are delighted to have our Level Nex performing brand Tata Nexon be associated with IPL, one of the biggest sporting event in the country that gives brands a very effective, large scale platform to connect with its consumers. Cricket is the most celebrated sport in India and the IPL is all about Superlative Performance, which is also the mantra for the Tata Nexon. We are on an aggressive growth curve currently and would like to ride on the cricket wave to further strengthen our brand among the younger customer groups. We have big plans to capture the audience attention On-ground, On-Air and across Digital and we hope drive value from this association.”
The 2018 VIVO IPL begins on April 7, 2018. The matches will witness unique engagement activities like the Tata Nexon Super Striker – the best striker of the match and tournament stands a chance to win daily and season award. Other than this, the striker of the tournament will win a Tata Nexon for himself. Not only the cricketers, but the audiences present at the stadium can also win Rs 1 Lakh under the Tata Nexon Fan Catch engagement if anyone takes a single-handed catch in a match. Also, during the entire IPL season, Tata Nexon will also leverage the 36 city, Fan Park events. Stay tuned to V3cars.com for further updates.