Tata Nexon has become the official partner for Indian Premier League in the country for next three years. The Board of Control for Cricket in India (BCCI) announced the association. This association will provide Tata Motors to derive great synergies using the platform of IPL to provide a unique and differentiated experience to its customers. With exciting on-ground engagement plans and merchandise, Tata Motors will leverage the Vivo IPL 2018 platform to showcase the new NEXON in the stadium across all the matches.
Speaking on the development, IPL chairman Rajeev Shukla said “We are delighted to have Tata Nexon as an official partner of the IPL. Having a leading Tata brand on board is a great testament to the IPL. We look forward to delivering great value to both the brand as well as the company.”