Toyota India Announce 4x4 X-Pedition For Customers | V3Cars

Toyota India have announced the first-ever 4x4 X-pedition initiative for their customers to showcase the capabilities of their 4-wheel-drive vehicles. Read on to know more details about the initiative. Read on to know more details about the initiative.

Toyota 4x4 X-Pedition

Toyota 4x4 X-Pedition Announced

Toyota are planning to hold the ‘Grand National 4x4 X-pedition’ initiative across the country this year. The event will take place in 4 zones — North, East, West and South. These drives have been designed to engage with the country-wide 4x4 SUV community to offer exciting and thrilling off-roading experiences.

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The event will feature a range of Toyota SUVs such as the Land Cruiser LC300, Hilux pick-up, Fortuner 4x4 and Urban Cruiser Hyryder all-wheel-drive. The 4x4 expedition isn’t limited to Toyota customers as owners of SUVs from other brands can also participate in this adventure extravaganza. To offer a complete off-road experience, Toyota have designed off-road tracks covering articulation, side inclines, rambler, deep ditch, slush, rocky bed and so on.

The first regional event is set to take place in the southern part of India. The event will kick off in Bangalore and move to cover Hassan and Sakleshpur between May 26 and 28. The first leg of the event will cover an extensive road trip covering historical places before taking a plunge into an array of specially-curated off-road obstacles.

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Furthermore, the Great 4x4 X-pedition will also engage the attendees in contributing to social causes. A host of eco activities, such as restoration of the local ecosystem through waste collection and disposal, and tree plantation, have been planned in a bid to conserve natural biodiversity.

Speaking about Toyota’s first-ever Great 4x4 X-pedition, Mr. Atul Sood, Vice President, Sales and Strategic Marketing of Toyota Kirloskar Motor, said, "Toyota believes in bringing unlimited experiences to its customers. In this direction, Toyota’s 4x4 Great X-pedition is designed to create a new platform and connect with the 4x4 enthusiasts group, enriching their experiences by providing them an opportunity through unforgettable journey with us that will remain etched in their memories for life. Furthermore, TKM’s foray into 4X4 drives in India will allow the SUV enthusiasts to unleash the true potential of their proudly owned vehicles and further enhance their active outdoor lifestyles.”

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Amit Saraswat

Born and brought up in Agra, he grew up reading magazines more than textbooks. With a keen interest in cars, he decided to make his future in automotive journalism and is currently helping in content at V3Cars.


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