Indo- Japanese automaker Maruti Suzuki has launched an initiative to provide quick roadside assistance to its customers in the Indian market. Called the Quick Response Team (QRT) on Bikes, the initiative will offer roadside assistance to its customers’ cars in 251 cities, in the first phase. All the QRT bikers will be equipped with essential tools and critical spares needed to quickly restore the vehicle in distress. “The QRT technicians can handle around 90% of the problems typically faced by customers in case of a vehicle breakdown”, the company said in a statement.
Kenichi Ayukawa, managing director and CEO, Maruti Suzuki India, said, “Customer obsession being a core value of Maruti Suzuki, it drives us every time to come up with innovations to delight our customers. Started over two decades back, Maruti Suzuki is the pioneer of the road side assistance programme in India. The launch of Quick Response Team on Bikes is a strategic decision to rapidly attend to customer cars that may have broken down on the road. We are confident that this initiative will take Maruti Suzuki’s service for customer care to the next level of convenience. We are starting with 350 motorcycles in over 250 cities. The initiative will be expanded to 500 cities by the end of 2020.”