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    Jaguar Land Rover Trademarks Road Rover Name

    by Swati Sanchayi on Wednesday, Aug 01 2018

    After claiming the C-Pace name for an upcoming SUV and the J-Type name for a rumoured sports car, Jaguar Land Rover has reportedly filed a trademark for the name 'Road Rover.' Though this rumoured Land Rover was originally meant to be a sedan but it is now expected to be Land Rover’s first production EV, which is due before 2020.

    However, only filing the trademark doesn’t confirm that the Road Rover will make it to production, but it has surely created a buzz in the market. Also, to ensure that the brand name or names similar to their other products can’t be used by rivals as a means to protect potential future branding, brands often apply for name trademarks.

    Similar to Velar, Road Rover is the name of an experimental model from the company's history. Earlier in 1950s Land Rover had used the same name for its prototypes that never materialized into production cars as it was used to bridge the gap between Rover cars and the original Land Rover. It was then revived in the 1960s as a three-door estate idea and provided the intellectual basis for the concept that became the original Range Rover later.

    According to the rumors, the Road Rover is expected to be a battery-electric crossover manufactured on a stretched Jaguar I-Pace platform. Sources also suggest that the car is being assembled as a rival to the Mercedes-Benz S-Class. However, the model will be less capable than its Range Rover siblings hence JLR wants to badge it with a different name to avoid ruining the brand’s off-road reputation. Apart from the different branding, the Road Rover should still be capable of mild all-terrain duty like the Jaguar I-Pace.


    Other than this, Road Rover is also said to be under development alongside the next-gen Jaguar XJ, which will also be an all-electric vehicle scheduled to be revealed before 2020. Reports also suggest that the Road Rover, just like Range Rover and Discovery will spawn an entire line of vehicles. However, in Road Rover’s case it will be more about on-road comfort than off-road prowess. The car is also expected to be tuned for impressive on-road dynamic performance, taking advantage of the potential delivered by electric motors. We can expect the vehicle to make its public debut at the Los Angeles motor show in late-2019.

    Stay tuned to for further updates on the Land Rover Road Rover.



    A diverse bilingual (English and Hindi) Copywriter and Content Creator based in New Delhi, India. With a degree in Journalism, I always had an inclination towards writing.

    As a writer, I have worked on content related to automobile, technology, travel, lifestyle, photography and many more.

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