March 2024 Mahindra Car Sales Analysis - YoY, MoM Change, 6-Month Trend | V3Cars

In this March 2024 Mahindra car sales analysis, we’ll look at the car sales of Mahindra for the previous month. We’ll also compare the YoY and MoM change to find out which Mahindra cars’ sales improved and which ones declined. Lastly, the table with monthly sales for the last 6 months will give you an idea about the 6-month sales trend of all Mahindra cars.

March 2024 Mahindra Car Sales Analysis

March 2024 - Mahindra Car Sales Figures - YoY Change

  • Model Performance:
    • The top-selling Mahindra models in March 2024 include Scorpio N + Classic, Bolero + Neo, XUV700, Thar, XUV300, XUV400, and Marazzo.
    • These models span across different segments such as SUVs and MPVs, catering to diverse customer preferences.
  • YOY Changes:
    • Scorpio N + Classic emerges as the top performer with a significant YOY increase in sales, showing a change of 6,363 units or 72.41%. This indicates strong market acceptance and increased demand for this SUV model compared to the previous year.
    • Bolero + Neo, XUV700, and Thar also demonstrate notable YOY increases in sales, with growth rates ranging from 8.39% to 29.45%. These increases reflect positive market trends and steady demand for these SUV models.
    • XUV300 and XUV400, however, experienced significant YOY decreases in sales, with declines of -59.59% and -81.67% respectively. This suggests challenges or shifts in demand for these SUV models compared to the previous year.
    • Marazzo witnessed a drastic YOY decrease in sales, with a change of -89.59%, indicating significant challenges or decreased demand for this MPV model compared to the previous year.
  • Insights:
    • Scorpio N + Classic, Bolero + Neo, XUV700, and Thar demonstrate positive growth trends, indicating strong market acceptance and demand for Mahindra's SUV models.
    • The sharp declines in sales for XUV300, XUV400, and Marazzo highlight challenges or changes in market dynamics within their respective segments.
    • The performance of Mahindra's SUV lineup indicates continued strength in this segment, while the decline in Marazzo's sales suggests potential areas for improvement or strategic adjustments in the MPV segment.

MAHINDRA CAR SALES - MARCH 2024

YOY CHANGE

Rank

Model

Segment

Body-Type

Mar 2024

Mar 2023

Change

%Change

Trend

1

Scorpio N + Classic

D1

SUV

15,151

8,788

6,363

72.41%

2

Bolero + Neo

B2

SUV

10,347

9,546

801

8.39%

3

XUV700

D1

SUV

6,611

5,107

1,504

29.45%

4

Thar

B2

SUV

6,049

5,008

1,041

20.79%

5

XUV300

B2

SUV

2,072

5,128

-3,056

-59.59%

6

XUV400

B2

SUV

350

1,909

-1,559

-81.67%

7

Marazzo

C2

MPV

51

490

-439

-89.59%

March 2024 - Mahindra Car Sales Figures - MoM Change

  • Model Performance:
    • The top-selling Mahindra models in March 2024 include Scorpio N + Classic, Bolero + Neo, XUV700, Thar, XUV300, XUV400, and Marazzo.
    • These models belong to different segments, such as SUVs and MPVs, indicating Mahindra's diverse product portfolio.
  • MOM Changes:
    • Scorpio N + Classic saw a slight MOM increase in sales, indicating relatively stable performance with a change of 100 units or 0.66% compared to February 2024.
    • Bolero + Neo also experienced a MOM increase in sales, with a change of 234 units or 2.31%, suggesting positive momentum for this SUV model.
    • XUV700 and Thar both saw minor MOM increases in sales, with changes of 65 units (0.99%) and 237 units (4.08%) respectively, indicating steady demand for these models.
    • XUV300 and XUV400 witnessed significant MOM decreases in sales, with declines of -2,146 units (-50.88%) and -260 units (-42.62%) respectively, suggesting challenges or fluctuations in demand for these SUV models.
    • Marazzo maintained consistent sales from the previous month, with no change in units sold.
  • Insights:
    • Bolero + Neo emerges as the top gainer with a notable MOM increase in sales, indicating positive momentum and sustained demand for this SUV model.
    • While Scorpio N + Classic and Thar also saw MOM increases, they were relatively modest compared to Bolero + Neo.
    • XUV300 and XUV400 stand out as the top losers, experiencing significant MOM decreases in sales, suggesting potential challenges or shifts in market dynamics for these SUV models.
    • The overall performance of Mahindra's SUV lineup indicates mixed results, with some models showing growth while others face challenges in maintaining sales volume.

MAHINDRA CAR SALES - MARCH 2024

MOM CHANGE

Rank

Model

Segment

Body-Type

Mar 2024

Feb 2024

Change

%Change

Trend

1

Scorpio N + Classic

D1

SUV

15,151

15,051

100

0.66%

2

Bolero + Neo

B2

SUV

10,347

10,113

234

2.31%

3

XUV700

D1

SUV

6,611

6,546

65

0.99%

4

Thar

B2

SUV

6,049

5,812

237

4.08%

5

XUV300

B2

SUV

2,072

4,218

-2,146

-50.88%

6

XUV400

B2

SUV

350

610

-260

-42.62%

7

Marazzo

C2

MPV

51

51

-

-

-

Mahindra — 6-Month Sales Trend (October 2023 - March 2024)

MAHINDRA CARS 6 MONTH SALES TREND

OCTOBER 2023 - MARCH 2024

Model

Segment

Body-Type

Oct 2023

Nov 2023

Dec 2023

Jan 2024

Feb 2024

Mar 2024

6 Month Avg

Scorpio N + Classic

D1

SUV

12,185

11,355

14,293

15,051

15,151

13,051

13,514

Bolero + Neo

B2

SUV

9,333

7,995

9,964

10,113

10,347

9,429

9,530

XUV700

D1

SUV

7,221

5,881

7,206

6,546

6,611

7,451

6,819

Thar

B2

SUV

5,810

5,793

6,059

5,812

6,049

5,747

5,878

XUV300

B2

SUV

4,673

3,550

4,817

4,218

2,072

4,514

3,974

XUV400

B2

SUV

710

535

697

610

350

669

595

Marazzo

C2

MPV

49

62

32

51

51

71

53

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ABOUT THE AUTHOR

Prathu Sharma

Engineer by upbringing, artist by passion, motorhead because, why not! Likes to know about everything related to technology, switches between american muscle and german innovation depending on the day. Wants to own 69' Mustang Mach 1 and to drive BMW M3 87'someday.

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