Published : 08 March 2022
Read Time : 5 min
Author: Mohammad Osaaf
Maruti Suzuki are launching a multimedia campaign, called ‘Finance from Anywhere’. Its motive is to spread awareness about their Smart Finance platform. They will launch this multimedia campaign across TV and digital platforms.
Maruti Suzuki launched the Smart Finance platform in 2020. Since then, they claim to have dished out loans worth over Rs. 15,000 crore. According to the company, over 2.6 lakh customers have financed their cars through the Smart Finance platform.
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Smart Finance is an AI-driven, online end-to-end finance platform with multiple financiers that let you finance a Maruti Suzuki car. In this platform, customers can explore loan offers from multiple financiers, get pre-approved and customized loan offers and track their loan status in real-time. The platform is available for Maruti Suzuki Arena and Nexa customers.
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Speaking about the campaign, Mr. Shashank Srivastava, Senior Executive Director (Marketing & Sales), Maruti Suzuki India Limited, said, “We identified that there are three major customer pain points in the car finance process — lack of proper information, lack of transparency and lack of convenience. In a revolutionary move to enrich the customer experience, we have addressed each of these challenges innovatively and thoughtfully with Maruti Suzuki Smart Finance.”
Maruti Suzuki have on boarded the following 16 financiers on their platform:
- State Bank of India
- HDFC Bank
- Mahindra Finance
- IndusInd Bank
- ICICI Bank
- Cholamandalam Finance
- Axis Bank
- Bank of Baroda
- Kotak Mahindra Prime
- Sundaram Finance
- AU Small Finance Bank,
- YES Bank
- HDB Financial Services
- Toyota Financial Services (India)
- Federal Bank
- Karur Vysya Bank
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