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    Maruti Suzuki Launches Suzuki Connect At INR 9,999

    by Swati Sanchayi on Monday, Jul 30 2018

    Maruti Suzuki Connect Main

    Maruti Suzuki has launched its new telematics solution system 'Suzuki Connect' for its Nexa branded cars at Rs 9999. The solution is an advanced integrated safety and connected car solution offering benefits like vehicle tracking, emergency alerts, live vehicle status, driving behaviour analysis and preventive maintenance calls.

    Talking about the newly introduced 'Suzuki Connect' telematics solution, R S Kalsi, Senior Executive Director, Marketing and Sales, Maruti Suzuki India said, "Suzuki Connect is an advanced telematics solution developed and tested in India to offer seamless connected car experience to car owners. A nationwide extensive study was conducted to understand the challenge that Indian car owners face daily and their expectations from these solutions. Indian connected cars will be 2.6 per cent of the total car park by 2020. This is a conservative estimate. We are confident the features we offering to customers - they will love it. And it was crucial to benchmark needs of Indian customer against globally connected car users. Global telematics, currently sized at $55 billion, is growing at a CAGR of 18 per cent and will touch $103 billion in the next few years. India’s telematics industry on the other hand is in a very nascent stage and there is an opportunity for growth. By 2020, it is anticipated that 2.6 per cent of total cars will be connected cars.”

    According to the company, Suzuki Connect is a telematics control unit a.k.a. TCU based solution which has been designed to offers customers improved safety, security and user-friendly connected car experience and it will be available as an option with all Nexa cars to start with, like - Ciaz, Baleno, S-Cross, and Ignis. The system can also be retrofitted to existing Nexa car as well. The solution has been completely developed in India and Maruti Suzuki has tested the system over a million kilometres and across 42 cities.

    Maruti Suzuki also carried out a survey and found that the main concerns among consumers who are already connected and savvy were Safety, Security, and Performance. Hence, according to the automaker the foremost consideration is safety/ security and the new Suzuki Connect addresses these with its Vehicle Tracking System, which offers features like - live vehicle tracking, Geo-Fence, navigate to the car, tow-away alert and location sharing. One can also configure the system to send information to five different selected users in case of an emergency. Addressed by the Live Vehicle Status function that offers information like - low fuel alert, service reminders, over speeding warnings, last trip summary and others, the second concern was the performance parameters of the vehicle.

    Other than these, the manufacturer also assured that the system is highly secure. All data is encrypted and secured on Maruti Suzuki's cloud and has been designed to function in only one way, Vehicle-To-Cloud and not the other way around. However, currently Suzuki Connect is only available as an accessory in the Nexa portfolio, but the company plans to introduce it in the Arena portfolio by end of this year.

    To avail the facilities of ‘Suzuki Connect’, users will need to install an extensive machine in their cars which is available at Nexa outlets. The system utilizes a TCU which exchanges information through a cellular network with a centralized server connected to Nexa customer care. Compatible with both iOS and Android phones, Vodafone is the official service provider for the system. Also, the company has trained over 2,800 technicians to install the Suzuki Connect in the cars. Also, to expand the reach of the telematics, Maruti Suzuki will start providing the solution for non-Nexa cars by the end of this year.

    The newly launched device seems quite promising as to help the customers’ experience as hassle fre as possible if they are Maruti Suzuki owners. It will also be helpful to attract more customers for the automaker in order to keep a track of the car and whatever is going on with the vehicle as well.

    Stay tuned to V3cars.com for further updates from Maruti Suzuki.


    ABOUT THE AUTHOR

    A diverse bilingual (English and Hindi) Copywriter and Content Creator based in New Delhi, India. With a degree in Journalism, I always had an inclination towards writing.

    As a writer, I have worked on content related to automobile, technology, travel, lifestyle, photography and many more.

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