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    Mercedes-Benz previews futuristic EQ flagship model concept

    by Monalisa Saha on Monday, Jul 16 2018
    Mercedes-Benz Main

    German luxury auto major, Mercedes-Benz has displayed a concept sculpture which previews the futuristic and dramatic outlines and exaggerated proportions of the brand’s new electric car concept. This new electric car concept will come under the banner of the EQ - Mercedes’ new electric vehicle brand name, and will be showcased at the 2018 Pebble Beach Concourse d’Elegance.

    The showcased EQ EV sculpture seems to be a larger than life model and is splendidly styled. The flagship single-seater concept luxury electric car has been developed under the internally known Aesthetics Progressive Luxury project. The EV concept’s design language has been inspired by Mercedes-Benz’s spectacular stromlinie (streamlined) Silver Arrows from back in 1930s, on which the W25 Avus, aeroplane engine T80 and W125 were based. The W125 created history when German racer Rudolf Caracciola drove it to a record breaking flying mile average speed of 268.7 mph on the A5 Autobahn back in 1938.

    The German auto giant’s new Aesthetics Progressive Luxury is the latest project in a series of very fascinating and futuristic concept models that are conceived under the leadership of Gorden Wagener, design head at Mercedes-Benz.

    Mercdes Benz Exterior
    Mercdes Benz Exterior
    Mercdes Benz Exterior

    Speaking of the styling, as the Aesthetics Progressive Luxury is all about the design outline; it is a new single-seater concept EV that is a fantastic mix of smooth flowing and sharp styling elements and wind-cheating aerodynamics is at its core, as that of any other famed stromlinie models. The sculpture flaunts a long, very smoothly designed sweeping bonnet, flared wheel arches and a cabin that is set back within the wheelbase. The concept sculpture also draws styling cues from the new Merc F1 cars. The sculpture’s rear looks razor sharp with a massive mounted fin to add to its aerodynamic styling and enhance stability. The rear design also looks like an optical illusion with great futuristic styling.

    Mercedes has done a fantastic job in blending more realistic and fuller forms for the front design, while rear gets an illusionary and futuristic approach. This represents the transcending time and digital transformation.

    As per Wagener Digital transformation presents new challenges for the company’s designers. The company is translating intelligent technology into an overall emotional experience.

    Mercdes Benz Exterior
    Mercdes Benz Exterior
    Mercdes Benz Exterior
    Mercdes Benz Exterior

    This digital transformation styling will also be previewed on the inside of the upcoming Aesthetics Performance Luxury concept EV. As per speculations, the concept car would get a new touchscreen MBUX infotainment system that recently debuted in the 4th generation A-class.

    The upcoming EQ EV flagship concept will get performance capability that is comparable with the bygone W125, revealed Mercedes officials. The concept car is also braced up to showcase a new performance based electric drivetrain which is more powerful and gets a larger battery capacity than the earlier AWD SLS E-Cell that offered over 740 bhp.

    As per the officials at the Mercedes-Benz’s R&D centre near Stuttgart, the new drivetrain offers an idea about how Mercedes-AMG is considering increasing the performance of the upcoming EQ branded electric vehicle models. The new EQ brand will star its journey with the brand new EQ C SUV, which is slated to have its world premiere at the 2018 Paris Motor Show in September.



    An adventurer at heart and introvert by nature, I love to travel, click nature's beauty and beautiful machines on wheels. Art, literature and poetry are also close to my heart.

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