Rolls-Royce busy making new ultra-bespoke car models
British mega-luxury auto manufacturing brand, Rolls-Royce is busy developing a new ultra-exclusive with bespoke styling. Rolls-Royce’s design chief, Giles Taylor said that the car is being developed for near future and is in line with the greatly popular one-off Sweptail model that was showcased at the Villa d'Este concours event in Italy in 2017. Taylor has also offered a hint that there could be more models of this upcoming super exclusive model, but the production number of these will be in the ultra-low single digits.
While speaking on this development Rolls-Royce boss Torsten Müller-Ötvös said that the brand is exploring exclusive car models with hand-beaten bodywork as part of the company’s rapidly growing bespoke business and the department now has over 100 designers, engineers, customer liaison staff, and others. Müller-Ötvös said that it is the future of luxury. The company’s esteemed buyers don't want something others can buy, and want something very unique just for themselves. He said that the company has invested quite a lot in this new project, adding that bespoke is very important, without that Rolls-Royce wouldn't be able to sell as many cars.
One of the many challenges of making panel beaten bodies is finding the capacity to do it, further added Müller-Ötvös because these are hard to find skills, but a promising solution lies in 3D printing of panels.
Müller-Ötvös said that going ahead further in the future, may be by around 2040 with the rise of autonomous cars and the decreased requirement for pedestrian protection features would make way for more creative scope. This could actually bring the old times back in terms of bespoke car designing, referring to the last century, when the bespoke bodywork was created on a different chassis.
The bespoke department at the iconic British mega-luxury company is becoming increasingly busy with the growing demands of great exclusive custom-made car models. The bespoke department of Rolls-Royce has created a number of magnificent exclusive projects in recent past which includes the revered Sweptail. The department also created the four models which were showcased at the 2018 Geneva Motor Show. Rolls-Royce has also revealed to the media that almost every Rolls-Royce car which is ordered at present comes with some sort of addition from the company’s bespoke department at the request of the customers.
Nevertheless, the upcoming yet to be officially named ultra-exclusive car model is not thought to have as much customer-involvement as that of the Sweptail. While speaking at the Sweptail launch, Taylor had said that the company will probably never ever again offer the level of involvement that the company had offered with a customer for the Sweptail. He added by saying that it is not because the company doesn’t want to, but because it is always laden with risks that someone may misinterpret the end result. There is always a great risk that one might end up with something which does not fit the brand image or does not suit the customer.
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