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    Rolls-Royce busy making new ultra-bespoke car models

    by Monalisa Saha on Friday, Mar 16 2018

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    British mega-luxury auto manufacturing brand, Rolls-Royce is busy developing a new ultra-exclusive with bespoke styling. Rolls-Royce’s design chief, Giles Taylor said that the car is being developed for near future and is in line with the greatly popular one-off Sweptail model that was showcased at the Villa d'Este concours event in Italy in 2017. Taylor has also offered a hint that there could be more models of this upcoming super exclusive model, but the production number of these will be in the ultra-low single digits.

    While speaking on this development Rolls-Royce boss Torsten Müller-Ötvös said that the brand is exploring exclusive car models with hand-beaten bodywork as part of the company’s rapidly growing bespoke business and the department now has over 100 designers, engineers, customer liaison staff, and others. Müller-Ötvös said that it is the future of luxury. The company’s esteemed buyers don't want something others can buy, and want something very unique just for themselves. He said that the company has invested quite a lot in this new project, adding that bespoke is very important, without that Rolls-Royce wouldn't be able to sell as many cars.

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    ABOUT THE AUTHOR

    An adventurer at heart and introvert by nature, I love to travel, click nature's beauty and beautiful machines on wheels. Art, literature and poetry are also close to my heart.

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