Published : 05 August 2022
Read Time : 5 min
Author: Amit Saraswat
To make your Onam festival even more joyful, Tata Motors have announced various discounts and other benefits for their customers in Kerala. In addition to attractive finance and early delivery discounts, Tata Motors have also announced cash discounts on their range of cars and SUVs.
Kerala plays a crucial role in Tata Motors’ sales. Kerala was the second best market for Tata Motors last year and currently ranks among the top three markets for the Indian carmaker. To further lure potential buyers, Tata Motors have collaborated with leading PSUs and regional financial institutions to offer up to 95% on-road finance and loan tenure of up to 7 years for no income proof customers.
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Take a look at the discounts announced by Tata Motors for customers in Kerala:
To further increase their reach in Kerala, Tata Motors doubled their sales touchpoints to 100 outlets last year and also increased the service stations to 51 outlets. With the attractive discounts and other benefits, Tata Motors expect their share to grow by 40% in the financial year 2022.
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While making the announcement, Mr. Rajan Amba, Vice President, sales and marketing, Tata Motors, stated, “Kerala is an important market for us as it offers immense opportunities to sustain our growth story in the region. All our efforts towards enhancing customer experience have resulted in a customer retention rate of over 72%, the highest in the country. We are elated to celebrate Onam with our customers and we have introduced attractive offers for our customers. We wish to continue creating customer delight through our highly adored ‘New Forever’ range of cars in Kerala and we look forward to customers starting a new journey with us on the auspicious occasion of Onam.”
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