Swedish automaker Volvo has introduced a new mobility brand called M. The first full- fledged mobility service ‘M’ that will be launched in 2019 in Sweden and the US. The newly announced mobility brand by Volvo is basically an app-based service that offers on-demand cars and services.
"We’re focused on the way people use the cars they own, which sets us apart. We aim to provide a real alternative to that experience. It should enable us to live life on our terms, getting things done and maximizing precious time," said Bodil Eriksson- CEO, Volvo Car Mobility.