BMW Group India Power Up Rajasthan Presence (Press Release) | V3Cars

Here’s what BMW Group India have to say about the expansion:

BMW Group India has further strengthened its presence in Rajasthan by launching the MINI brand for luxury consumers in the state. The company has also added a new showroom in the blue city of Jodhpur. With this, BMW Group India now has presence in major cities of Rajasthan including Jaipur, Udaipur and Jodhpur.

Sanghi Classic is the exclusive dealer partner of BMW in Rajasthan since 2009 and now has also been appointed to represent MINI. This marks MINI’s strategic entry into one of North India’s most promising luxury automobile markets, ready to excite customers with a dynamic portfolio and energetic brand engagements.

Mr. Hardeep Singh Brar, President and CEO, BMW Group India said:

 

"BMW Group India is on the path of success and we want to take our highly aspirational brands to valuable luxury clientele across the length and breadth of the nation. Rajasthan has always been a vibrant market with a deep appreciation for design, individuality and true luxury. It is a very strategic market for us and we are elated to announce a significant expansion here. First, MINI’s debut in this state will cater to creative, unique and urban fans and tap a new segment. Secondly, addition of a new showroom in Jodhpur, housing both BMW and MINI, will underscore our commitment to offer a modern, immersive and highly personalized experiences to a wider audience in the state.”

Mr. Puneet Sanghi, Dealer Principal, Sanghi Classic said:

 

"We are proud to strengthen our long-standing partnership with BMW Group India. MINI represents creativity, individuality and a unique driving spirit that resonates strongly with the evolving luxury consumers in Rajasthan. Our Jaipur facility has been transformed into a Retail.NEXT facility and we have just opened the doors to our state-of-the-art Retail.NEXT facility in Jodhpur as well. With the growing demand for premium mobility, Sanghi Classic is deepening its roots across the state and is committed to delivering a world-class sales and service experience in the region.”

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