Mercedes-Benz Open First Luxury Car Showroom In Patna (Press Release) | V3Cars

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Here’s what Mercedes-Benz have to say about the Patna showroom launch:

India’s most desirable luxury carmaker Mercedes-Benz today expanded its footprint in Patna,  with the city’s first-ever luxury car showroom, Landmark Cars. The market expansion in Patna is integral to Mercedes-Benz’s ‘Go to Customer’ strategy, which is buoyed by soaring aspirations of customers and their  strong preferences for a luxury marquee like Mercedes-Benz. Patna is one of the emerging markets with a  growth potential for Mercedes-Benz India in the long term.  

With the inauguration of Landmark Cars in Patna, Mercedes-Benz has moved closer to the customers with  sales and service offerings, marking a strong presence in markets with future growth potential. This world class facility reinforces Mercedes-Benz’s promise to unlock the desire of customers across key emerging  markets and bring world-class luxury products and service, closer to the affluent customers in Patna.

As the largest and one of the long-standing Franchise Partners of Mercedes-Benz India, Group Landmark  has demonstrated exceptional performance in key markets including Mumbai and Gujarat, positioning  them as an ideal partner for the market debut in Parna. 

Sanjay Thakker, Chairman and Executive Director, Group Landmark said

 

We are excited to introduce  Mercedes-Benz’s world-class luxury experience to Patna, a city known for its rich history, cultural heritage and a growing appetite for luxury products and experiences. This new facility seamlessly fuses modern  elegance with cutting-edge digital innovations to provide an immersive customer journey. From personalized consultations and exclusive hospitality to top-tier customer service support, Landmark Cars Patna offers an unmatched luxury experience to our patrons. We believe the luxury showroom will meet  the high standards of discerning customers, cementing Mercedes-Benz as the most preferred luxury brand  in the region.

The state-of-the-art 16,500 sq. ft. facility, operated by Landmark Group, features a Top-End Vehicle Lounge,  Exclusive Hospitality and Dedicated Handover Bay. Its strategic location ensures convenient access and a  prominent brand presence. ‘Landmark Cars Patna’ embodies Mercedes-Benz’s world-class luxury retail  format, emphasizing the four pillars of Design, Architecture, Customer Oriented Processes and Digital  Enhancements. The showroom adheres to Mercedes-Benz’s global guidelines and integrates advanced  digital tools for personalized consultations, supported by a highly trained professional workforce to deliver  an elevated customer experience. Additionally, the site is equipped with a 60KW Charger for customers to  relax and sip coffee while their vehicles are charged. 

This facility marks a significant milestone in Mercedes-Benz’s strategy to expand its footprint in emerging  markets. As part of its broader growth plan, the brand will continue to strengthen its presence in high potential markets, including Kanpur and Varanasi. 

Landmark Cars Patna key highlights:  

Landmark Cars Patna promises to influence the city’s evolving luxury purchase pattern as soaring customer aspirations makes it a potential growth market. The luxury facility will offer test drives of the entire Mercedes-Benz luxury lineup, including its ultra-luxury range. It will also provide a comprehensive suite of  services, encompassing vehicle sales, dedicated customer service support and a 60 kW EV fast charging  facility.  

The exclusive ‘Customer Lounge’ is a space for customers to experience Mercedes-Benz’s desirable ‘Ultra Luxury’ vehicles. It focuses on the three main design aspects of ‘clarity’, ‘sensuous curve’ and ‘refined  rounding’, offering the most exclusive luxury experience. 

Consulting Areas: The warm materials and reduced ceiling height adds to the ‘Consulting Area’ a quality of  character which makes it a pleasant place to be in. Various seating situations can be chosen for individual consultations in accordance with the customer preferences. Media surfaces are integrated seamlessly  behind Black Glass and can be controlled individually by the Consultant who can use them to support the consultation process. 

Private Consulting Room: A dedicated enclosed consulting area is available for confidential discussions. Media presentations and lighting effects allow the room to be configured for a specific brand. An integrated screen adds a new dimension to how the customer experiences our product showcasing leading to a digital and emotional luxury experience.

Merchandise Shop Wall: The MB collection shop wall immediately adjoins the Waiting Area. Shop Gondolas and Display Cabinets allow products from the accessories and collection range to be presented flexibly in dedicated space. 

Vehicle Handover: This dedicated space places the emphasis on creating a personal experience-oriented staging of the handover process. As this space is equipped with 8 screen media displays, it is possible both to play atmospheric content and explain product characteristics. This is also to ensure customization for the customers taking delivery of the cars. 

Vehicle Display: Vehicles are presented in a clear visually reduced setting with Media surfaces highlight certain individual areas, enabling a flexible and atmospheric setting for the products. Each product has a digital specification stand which provides complete information about the respective products. 

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