German luxury car manufacturer, Audi has announced the Audi Mobile Terminal tour for 2018. Based on the Audi Terminal concept, the mobile terminal tour is a fully functional mobile showroom designed to provide complete Audi experience to the customers from all the parts of the country. Introduced in 2015 the Audi Mobile Terminal, in 2018 season the Audi Mobile Terminal will visit 20 cities with the first showcase being held at Agra between 14th and 15th July, 2018.
Commenting on the Mobile Terminal Tour, Rahil Ansari, Head- Audi India, said, “Reaching out to the Indian hinterland is one of our focus areas as the customers in Tier 1 and Tier 2 cities exhibit rising aspirations for luxury cars and expect similar luxury experience offered as standard. Making the brand available and accessible for these customers is vital for us as we are witnessing increasing contribution to volumes from these cities. Audi Mobile Terminal has been a successful initiative as it takes the Audi brand right to the customer doorstep and offers them an unparalleled luxury buying experience as offered anywhere from Audi in India.”
The Audi Mobile Terminal takes the brand to the doorstep of the Audi customers while showcasing Audi brand values experientially with the car on display, Audi Exclusive elements and an Audi Lounge making it a premium experience for the customers. Other than this, the Audi Collection, Audi Genuine Accessories and new digital developments will also be on show during the tour.
Also, being quite convenient to set-up and easily movable across locations, the Audi Mobile Terminal will be showcased to customers over two or three days in each targeted city in association with the Audi dealer partners. In previous years of the Audi Mobile Terminal Tour, more than 6000 customers visited the Audi Mobile Terminal in 2015, 2016 and 2017.
One of the most successful manufacturers of automobiles and motorcycles in the premium segment, Audi Group with its brands Audi, Ducati and Lamborghini is present in more than 100 markets worldwide and produces at 16 locations in twelve countries. Let’s see what response the automaker gets this time with this Mobile Terminal Tour this year.
Stay tuned to V3cars.com for further updates on the 2018 Audi Mobile Terminal Tour.