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    Hyundai Launches New 2017 Grand i10 with Innovative Digital Campaign “Comebackpedia”

    by Mahesh Yadav on Monday, Jan 01 0001

    The Hyundai Grand i10 has been a constant companion to us since 2014 and it was time for a facelift. The 2017 version is loaded with an all-new 1.2-litre second generation U2 diesel engine, capable of producing 90 PS of power and almost 190 Nm of torque. Someone looking for a practical family car, good for city travels then the New Hyundai i10 will be an ideal choice.

    The Hyundai i10 is believed to be a tough competitor to the Maruti Suzuki Ignis but Ignis has been positioned as contemporary, modern product which is high on performance. Someone looking for a practical family car, good for city travels then the New Hyundai i10 will be an ideal choice.


    For launching the facelift 2017 i10, Hyundai Motor India Limited, has arranged for a unique thematic campaign with the name of ‘Comebackpedia’. For this, Hyundai has teamed up with 7 most popular humourists to create an encyclopaedia of interesting comebacks. ‘MEMEs’ would be created to voice their comments and reactions on trending topics.

    This is a popular format among the youth on various digital media platforms and this is what the aim is. As mentioned by Mr. Puneet Anand, General Manager & Group Head- Marketing, Hyundai Motor India, innovative methods of marketing require to be employed to reach and tap the youth market which is best done through the multiple social media platforms.

    Below are the ex-showroom-Delhi prices of the new 2017 Hyundai Grand i10 2017 model. The new Hyundai Grand i10 facelift starts from Rs 4.58 lakh for the petrol and Rs. 5.68 for the Diesel model. Before the facelift Hyundai offered Grand i10 starting at Rs 4.91 Lakh.

    Model Ex-showroom Delhi (P) Ex-showroom Delhi (D)
    Era Rs. 4.58 Lakh Rs 5.68 Lakh
    Magna Rs. 5.23 Lakh Rs 6.16 Lakh
    Magna AT Rs. 5.99 Lakh
    Sportz Rs. 5.66 Lakh Rs 6.59 Lakh
    Sportz (O) Rs. 5.97 Lakh Rs. 6.90 Lakh
    Sportz (O) AT Rs. 6.83 Lakh
    Asta Rs. 6.40 Lakh Rs 7.33 Lakh


    Mahesh is a fan of compact, quirky and underrated vehicles that punch above their weight. Multix, Nano, Strom R3 and Navi are his favorites.

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