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    Mahindra Launches New Luxury Electric Brand 'Automobili Pininfarina', First Electric Hypercar Launch In 2020

    by Swati Sanchayi on Monday, Apr 16 2018

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    Mahindra and Mahindra has launched a new luxury electric brand Automobili Pininfarina on the eve of the Formula E Rome e-Prix. The newly launched luxury EV brand will be based in Europe and will design, engineer and manufacture high technology, extreme performance luxury electric vehicles targeting the global customers. The autoamker has also announced that its first 'Electric Hypercar' will arrive in 2020 and while the company is headquartered in Munich with car to be rolled out from Turin. Also, as a sign of this big step Mahindra Racing will be wearing Pininfarina colours at the Rome e-Prix on the M4 Electro. The automakers also revealed a special livery on the Gen2 M5 Electro as a homage to the classic race car called 'Sigma'.

    Speaking at the launch, Anand Mahindra, Chairman, Mahindra Group, said “Italy’s renowned design expertise produces objects of true beauty and unique style. Drawing upon the pedigree and design vocabulary of the Pininfarina aesthetic heritage we will develop a rare collector’s item that only a handful of connoisseurs will ever own. It will be an innovative and pioneering product powered by high technology. The Mahindra Group has bet big on electric vehicles. They are the future, and when power, beauty and high-end EV technology come together in one car – that will be the perfect luxury vehicle, that will give car lovers the freedom to roam without impacting the planet adversely.”

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    ABOUT THE AUTHOR

    A diverse bilingual (English and Hindi) Copywriter and Content Creator based in New Delhi, India. With a degree in Journalism, I always had an inclination towards writing.

    As a writer, I have worked on content related to automobile, technology, travel, lifestyle, photography and many more.

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