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October 2023 Tata Car Sales Analysis - YoY, MoM Change, 6-Month Trend | V3Cars

In this October 2023 Tata car sales analysis article, we’ll look at the car sales of Tata Motors for the last month. We’ll also compare the YoY and MoM change to find out which Tata cars’ sales improved and which ones declined. Lastly, the table with monthly sales for the last 6 months will give you an idea about the 6-month sales trend of all Tata cars.

Tata Sales

October 2023 - Tata Car Sales Figures - YoY Change

  • Top Gainers:
    • Punch (B1 SUV): The Punch has shown a significant increase in sales, with a YoY change of 39.47%. 
    • Nexon (B2 SUV): The Nexon also experienced a notable YoY growth of 22.66%. This suggests that the model continues to be popular and may have benefited from ongoing market trends favoring SUVs.
    • Altroz (B2 Hatch): The Altroz in the hatchback segment has seen a healthy growth of 25.45%. This could be due to factors like customer preference for hatchbacks, competitive pricing, or positive reviews.
  • Top Losers:
    • Tigor (B2-Sedan): Tigor experienced a significant decline in sales with a YoY change of 60.93%. This substantial drop might indicate a shift in consumer preferences away from sedans, or there might be specific issues with the Tigor model.
    • Tiago (B1- Hatch): Tiago, in the hatchback segment, faced a decline of 25.48% in sales. This might be attributed to increased competition in the hatchback category or specific challenges faced by the Tiago model.
    • Harrier (C2-SUV): The Harrier saw a decrease in sales with a YoY change of 31.35%. This could be due to increased competition in the SUV segment or specific challenges faced by the Harrier model.
  • Other Observations:
    • Segment Trends: SUVs (B1, B2, C2, D1) seem to dominate the top positions, indicating a continued strong demand for SUVs across various segments.
    • Body-Type Impact: The SUV body type is prominent among both gainers and losers, emphasizing the popularity of SUVs in the market. Sedans (Tigor) are among the top losers, reflecting a potential shift in consumer preferences towards SUVs.
    • Model-Specific Challenges: The Tigor and Harrier, in particular, have faced challenges, possibly requiring a closer look at factors like pricing, features, or market competition affecting these models negatively.

TATA CAR SALES - OCTOBER 2023
YOY CHANGE

Rank

Model

Segment

Body-Type

Oct 2023

Oct 2022

Change

%Change

Trend

1

Nexon

B2

SUV

16,887

13,767

3,120

22.66%

2

Punch

B1

SUV

15,317

10,982

4,335

39.47%

3

Altroz

B2

Hatch

5,984

4,770

1,214

25.45%

4

Tiago

B1

Hatch

5,356

7,187

-1,831

-25.48%

5

Harrier

C2

SUV

1,896

2,762

-866

-31.35%

6

Tigor

B2

Sedan

1,563

4,001

-2,438

-60.93%

7

Safari

D1

SUV

1,340

1,751

-411

-23.47%

October 2023 - Tata Car Sales Figures - MoM Change

  • Top Gainers:
    • Safari (D1 SUV): Safari experienced a significant increase in sales with a MoM change of 159.69%. This could be due to various factors, such as marketing campaigns, special promotions, or increased demand for SUVs in the market.
    • Harrier (C2 SUV): Harrier also showed a substantial gain with a MoM change of 104.75%. This remarkable increase might be attributed to factors like positive customer feedback, special offers, or improvements made to the model.
    • Nexon (B2 SUV): While not as drastic as the SUVs in the higher segments, Nexon still had a notable MoM increase of 10.19%. This suggests continued popularity and steady growth for the model.
  • Top Losers:
    • Tiago (B1 Hatch): Tiago faced a significant decline in sales with a MoM change of 21.11%. This drop could be influenced by various factors, such as increased competition in the hatchback segment or specific challenges faced by the Tiago model.
    • Altroz (B2 Hatch): Altroz also saw a decrease in sales with a MoM change of 10.47%. This might indicate a temporary dip in demand for hatchbacks in the given month.
  • Other Observations:
    • SUV Dominance: SUVs continue to dominate both gainers and losers, reinforcing the sustained popularity of this body type.
    • Segment Variations: While SUVs in higher segments (C2, D1) experienced significant gains, the B2 SUVs (Nexon, Punch) also showed positive momentum. This indicates a broad interest in SUVs across different segments.
    • Sedan Stability: Tigor, a sedan in the B2 segment, showed a small MoM increase of 1.89%, suggesting relative stability compared to the more drastic changes in the SUV and hatchback segments.

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TATA CAR SALES - OCTOBER 2023

MOM CHANGE

Rank

Model

Segment

Body-Type

Oct 2023

Sep 2023

Change

%Change

Trend

1

Nexon

B2

SUV

16,887

15,325

1,562

10.19%

2

Punch

B1

SUV

15,317

13,036

2,281

17.5%

3

Altroz

B2

Hatch

5,984

6,684

-700

-10.47%

4

Tiago

B1

Hatch

5,356

6,789

-1,433

-21.11%

5

Harrier

C2

SUV

1,896

926

970

104.75%

6

Tigor

B2

Sedan

1,563

1,534

29

1.89%

7

Safari

D1

SUV

1,340

516

824

159.69%

Tata Motors — 6-Month Sales Trend (May 2023 - October 2023)

TATA CAR LAST 6 MONTHS (MAY 2023 - OCTOBER 2023)
SALES TREND

Model

Segment

Body-Type

May 2023

Jun 2023

Jul 2023

Aug 2023

Sep 2023

Oct 2023

6 Month Avg

Nexon

B2

SUV

14,423

13,827

12,349

8,049

15,325

16,887

13,477

Punch

B1

SUV

11,124

10,990

12,019

14,523

13,036

15,317

12,835

Tiago

B1

Hatch

8,133

8,135

8,982

9,463

6,789

5,356

7,810

Altroz

B2

Hatch

5,420

7,250

7,817

7,825

6,684

5,984

6,830

Tigor

B2

Sedan

2,701

3,335

2,684

2,947

1,534

1,563

2,461

Harrier

C2

SUV

2,303

2,040

2,092

1,689

926

1,896

1,824

Safari

D1

SUV

1,776

1,663

1,687

1,019

516

1,340

1,334

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ABOUT THE AUTHOR

Prathu Sharma

Engineer by upbringing, artist by passion, motorhead because ,why not! Likes to know about everything related to technology, switches between american muscle and german innovation depending on the day. Wants to own 69' Mustang Mach 1 and to drive BMW M3 87'someday.

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