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    Launch Delayed: Mahindra Y400 SUV

    by Swati Sanchayi on Thursday, Sep 20 2018


    Mahindra & Mahindra has postponed the launch of the Y400 (Ssangyong Rexton G4) SUV in the country by few days. The SUV was earlier scheduled to be launched on 9th October but due to Ford Figo Aspire Facelift and 2018 Honda CR-V launching in the first week of October and the new Hyundai small car is also getting unveiled during that period, hence to avoid the hassle of dates, the automaker has delayed the launch. Mahindra is yet to officially name the vehicle but it is expected to be launched as the XUV 700 in the market and the new launch date is yet to be announced.

    Though the Ssangyong Rexton G4 codenamed as the Y400 internally but the market name like this won’t be that attractive for the customers and hence it will be launched with a different moniker. Looking at other Mahindra SUV names, the XUV 700 makes quite sensible moniker for the SUV as the automaker is likely to name the S201 code-named compact SUV the XUV300, and have no less than three SUVs at different price points using the XUV badge. Also, the XUV badge is already a brand name in the market; hence it will be easier for the customers to relate to the upcoming SUV with the same moniker compared to any unknown name.


    A diverse bilingual (English and Hindi) Copywriter and Content Creator based in New Delhi, India. With a degree in Journalism, I always had an inclination towards writing.

    As a writer, I have worked on content related to automobile, technology, travel, lifestyle, photography and many more.

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