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    Rolls-Royce Cullinan to flaunt test videos on social media prior world premiere

    by Monalisa Saha on Friday, Apr 13 2018

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    The mega-luxury British automaker, Rolls-Royce is soon going to unleash its first ever SUV model. Named as the Cullinan, this new RR SUV has been going through an extensive road test schedule while also getting snapped by the spy shutterbugs. The new upcoming Rolls-Royce Cullinan has been recently spotted in which is thought to be its production ready avatar. Now, proving that the Cullinan’s world premiere is close by, Rolls-Royce has revealed that the company is set to showcase some of the most grueling parts of the SUV’s testing schedule as part of its new association with television channel National Geographic. This sounds like a very good promotional activity by RR, which should magnify the already great interest that is building up around the Cullinan, just before it gets formally introduced to the world.

    The Rolls-Royce Cullinan luxury SUV model has been going through its testing phase for last three years in Northern Europe, the Middle East and the United States, which includes extreme weather and road condition tests. As part of Rolls-Royce’s deal with National Geographic, the new upcoming Cullinan SUV will be photographed and filmed as part of the 'The Final Challenge' series that will be telecasted on social media.

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    Rolls-Royce-Cullinan-test-933x569

    The Rolls-Royce Cullinan is slated to be launched in the global market later this year. The new upcoming Cullinan is the first sports utility vehicle model from the celebrated bespoke British brand and is claimed to be offering the famed quality of the Rolls-Royce brand which is ultra-luxury. However, this ultra-luxurious vehicle will also offer superb off-road ability. Rolls-Royce quite recently officially announced the Cullinan name, which was also the SUV’s project name, followed by which the company unveiled the SUV’s pop-out, tailgate-mounted seats and table.

    As per the recent spy pictures, the Cullinan has dropped a lot of camouflage than what it was previously wearing during its road testing. Due to lesser veils, the Cullinan’s actual styling is much more ascertainable than before. It is very apparent now that the new ultra-luxury SUV looks pretty much like the Phantom, on which is it based. The vehicle’s pop-out seats are rear facing and are supposed to be used when the SUV is stationary. Both the pop-out seats flaunt the Rolls-Royce logo and folds back into their compartment in the cargo area floor.

    The Phantom derived design of the Cullinan is evident. The SUV gets almost an identical front fascia like the flagship model and the same D-shaped tail lights at the rear. Earlier spy pictures have already revealed that the rear doors are rear-hinged just like the Phantom and Ghost models. However, Rolls-Royce dropped the idea of naming its SUV after spirits and instead chose the world’s largest diamond ever – the Cullinan which was a 3,106 carat gem found in South African back in 1905, which was later into nine diamonds. Rolls-Royce head, Torsten Müller-Ötvös said that the Cullinan is the most befitting name for the new extraordinary product.

    Rolls-Royce calls the Cullinan a 'high-sided vehicle' and not SUV. It is expected to pack in Phantom’s 6.8L V12 mill. It is based on the Phantom’s aluminium spaceframe platform called the 'Architecture of Luxury' and comes with standard AWD system.


    ABOUT THE AUTHOR

    An adventurer at heart and introvert by nature, I love to travel, click nature's beauty and beautiful machines on wheels. Art, literature and poetry are also close to my heart.

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