American auto major, Ford has chosen a very unique way of revealing the facelift model of the popular EcoSport SUV. Furthermore, the company also chose a different way of offering the refreshed model for pre-launch bookings in India. Last month, Ford India fully revealed the updated 2017 Ford EcoSport subcompact SUV through an exclusive ‘un-boxing’ video on an Indian automotive portal. The American automaker then opened bookings for the refreshed new EcoSport on the e-commerce site Amazon.in. Thus, the company chose to reveal and commence bookings of the 2017 EcoSport exclusively online.
Now, Ford Motor India has officially announced on Monday that all of the 123 units of the all-new EcoSport SUV, which were put up on Amazon.in for pre-launch bookings, have been booked within just a few hours.
Ford India revealed in an official statement that the company had offered a limited 123 units of the new Ford EcoSport to be exclusively available for booking on Amazon.in for a very limited time period of 24 hours, which started at midnight on 5th November, 2017. This was to offer a chance to a limited number of customers to jump the queue and be among the very first few ones to book and own the new EcoSport “India’s most capable compact SUV" in Ford’s words.
The company statement added by saying that all the 123 units of the updated EcoSport that were exclusively available on the e-commerce platform got booked within just a few hours of going live on the site.
Ford India also said that the customers who booked the new 2017 Ford EcoSport facelift online on Amazon.in, will be the first ones to get the delivery of the subcompact model after it gets officially launched in the car market of India later in this month.
The Ford statement also revealed that the maximum orders that were received by the company are for the top of the line Titanium+ variant’s petrol version, which gets powered by a 1.5 liter 3-cylinder petrol mill from the company’s new Dragon series of petrol engines, and comes equipped to a 6 speed automatic transmission gearbox. As per the company statement, 'Lightning Blue' body color option was most favoured by the customers booking online.
While commenting on the new updated 2017 Ford EcoSport subcompact SUV, the vice president of Marketing at Ford Motor India, Rahul Gautam said that just like the preceding model, Ford is all ready to create history and rearrange the yardstick of quality as well as customer value yet again with the all-new Ford EcoSport SUV.
The new updated 2017 Ford EcoSport gets a comprehensive facelift with several cosmetic updates, new added features and a new petrol engine option. The EcoSport facelift model boasts of a fresh visual appeal and a more premium look and feel both on the outside and on the inside.
The new refreshed Ford EcoSport sub-4 meter compact SUV model is scheduled to be officially launched in the car market of India on 9th of November, 2017.