American auto major, Ford has chosen a very unique way of revealing the facelift model of the popular EcoSport SUV. Furthermore, the company also chose a different way of offering the refreshed model for pre-launch bookings in India. Last month, Ford India fully revealed the updated 2017 Ford EcoSport subcompact SUV through an exclusive ‘un-boxing’ video on an Indian automotive portal. The American automaker then opened bookings for the refreshed new EcoSport on the e-commerce site Amazon.in. Thus, the company chose to reveal and commence bookings of the 2017 EcoSport exclusively online.