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HomeNewsLand Rover Defender Price Cut Local Assembly India

Published : 28 October 2026

Read Time : 5 min

The Land Rover Defender 110 is now up to Rs. 34 lakh cheaper in India after Jaguar Land Rover (JLR) started assembling the luxury SUV at its Pune facility. Prices now start at Rs. 99 lakh (ex-showroom), taking the entry-level locally assembled version below the Rs. 1 crore mark. The price reduction is a result of shifting from importing fully built vehicles to assembling them in India using imported kits.

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Land Rover Defender Price Cut By Rs. 34 Lakh

However, the price cut applies to select Defender 110 X-Dynamic HSE variants, and not the entire Defender range. Here’s a look at the revised prices and how local assembly has made the SUV more affordable.

Land Rover Defender 110 New Prices

The locally assembled Defender 110 X-Dynamic HSE is available with 2L turbo-petrol, 3L turbo-petrol and 3L diesel engine options. While the entry-level petrol version has received a price cut of around Rs. 14 lakh, the larger petrol and diesel versions are now Rs. 34 lakh cheaper.

2026 LAND ROVER DEFENDER 110
OLD Vs. NEW PRICE COMPARISON

Variant

New Price

Difference

Old Price

X-Dynamic HSE
2L Turbo Petrol

Rs. 99 lakh

Up to Rs. 14.5 lakh

Rs. 1.13 crore

X-Dynamic HSE 

3L Turbo Petrol

Rs. 1.18 crore

Rs. 34 lakh

Rs. 1.52 crore

X-Dynamic HSE 

3L Turbo Diesel

Rs. 1.18 crore

Rs. 34 lakh

Rs. 1.52 crore

All prices are ex-showroom. The earlier prices included options that are now offered as standard equipment. The 2.0-litre version includes 17 options worth Rs. 6.5 lakh, while the 3.0-litre versions include 29 options worth Rs. 17 lakh.

The price revision is therefore not just a change in the manufacturing route. Buyers also get equipment that was previously offered as paid options as part of the standard package, which affects the comparison with the earlier prices.

Bookings for the locally assembled Defender 110 are open, with deliveries scheduled to begin on November 15, 2026.

Why Has The Land Rover Defender Become Cheaper?

The main reason for the price reduction is the change from the completely built-up (CBU) import route to the completely knocked-down (CKD) route.

Until now, the Defender sold in India was imported as a fully assembled vehicle from JLR’s manufacturing facility in Slovakia. JLR have now started assembling the Defender 110 at their Pune facility using imported kits.

This reduces the need to import the entire finished vehicle and allows the company to benefit from the lower import duties applicable to CKD kits compared with fully built vehicles. The resulting reduction in import-related costs has enabled JLR to lower the Defender’s ex-showroom prices.

It is important to note that local assembly does not mean every component is manufactured in India. The vehicle is brought in as a kit and assembled at the domestic facility, with the change in the import and assembly process helping reduce the final cost.

CBU vs CKD: What Is The Difference?

CBU and CKD are 2 different ways for a carmaker to supply vehicles to India. Import duties are one of the reasons fully imported luxury cars cost more in India.

Completely Built-Up (CBU)

Under the CBU route, a vehicle is manufactured and fully assembled at an overseas plant before being imported into India as a finished product. The manufacturer must account for the applicable import duties and other costs associated with bringing the complete vehicle into the country. These costs contribute to the final ex-showroom price.

The Defender was previously imported into India through this route from Slovakia.

Completely Knocked-Down (CKD)

Under the CKD route, a vehicle is imported as a kit of components and assembled at a manufacturing facility in the destination country. For the Defender, JLR imports the kits and assembles the SUV at its Pune facility. Because CKD kits attract a different, generally lower, import duty structure than fully built vehicles, this route can reduce the landed cost of the vehicle.

The manufacturer can then pass some of those savings on to buyers through lower prices. The actual reduction depends on the applicable duties, local assembly costs, equipment and the manufacturer's pricing decisions.

In the Defender’s case, the shift to CKD assembly has helped bring prices down by up to Rs. 34 lakh, while selected equipment that was previously optional is now included as standard.

Which Land Rover Defender Variants Are Locally Assembled?

For now, local assembly is limited to the Defender 110 X-Dynamic HSE with the 2L turbo-petrol, 3L turbo-petrol and 3L diesel engines.

Other Defender body styles and specialised versions continue to be imported as fully built vehicles. These include the Defender 90, Defender 130 and high-performance Defender Octa. 

JLR already assembles several other models at its Pune facility, including select Range Rover and Range Rover Sport variants. The Defender’s addition expands the company’s local assembly operations in India.

Also Read: Maruti Suzuki Baleno Zeta vs Toyota Glanza S — Which One To Buy?

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Nikil Jonathan
Nikil Jonathan

Content Writer

Nikil's a huge fan of classic cars, especially Italian beauties such as the Alfa Romeo Giulia Sprint and the Iso Grifo. His love for cars and bikes originated when he first laid his eyes on a poster of the Ferrari F40 and the MV Agusta F4 when he was just a child. He also loves all things analogue, especially vintage cameras and turntables.

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